Facebook & Google Ads Blog

How to Build a Passionate Fanbase with Reddit

February 28, 2017 4 Comments Ana Gotter

Reddit participation is like the guerilla warfare of social media marketing. You need to fully understand the environment and culture of the site to have any semblance of success. And if you don’t, you’ll shoot yourself in the foot and be rejected by the community.

Seriously. Reddit doesn’t joke around.

When executed correctly, however, it is possible to build a passionate fan base on Reddit that will benefit your business. Reddit marketing is tricky, but if your business’s brand and content fit into the site’s niches, it could pay off.

In this post, we’re going to take a look at everything you need to know about building a passionate fanbase on Reddit, including the biggest mistakes you need to avoid.

25 Proven Ways to Get More Customer Reviews on Social Media

February 23, 2017 14 Comments Ana Gotter

Engagement on your posts works as social proof, but the reviews on your social media are powerful testimonials that can affect how new users perceive your business. They work as the digital version of word-of-mouth marketing, and have the potential to touch everyone who views your Pages and profiles.

If you think reviews are more trouble than they’re worth, consider this fact: 80% of customers trust reviews as much as they trust personal recommendations, and only trust immediate recommendations from friends and family more.

There are plenty of sites you can get reviews on, and only a small portion of users will actually leave them. Fortunately, there are plenty of ways to get more customer reviews on social media.

Let’s look at the 25 ways to get more social media reviews that we use on a regular basis.

AdEspresso joins Hootsuite — Anatomy of an M&A

February 21, 2017 4 Comments Armando Biondi

Yes, we joined forces with Hootsuite: you can find our announcement here. Exciting times!

We also wanted to give some visibility to the actual mechanics. M&As (Mergers and Acquisitions) are so rare and there’s always a high confidentiality/pressure involved. So much so that they are by far *the* most obscure processes of the startup industry.

Still, as our CTO wisely said: “startups either are acquired, or they go IPO, or they die”. That’s really it. (an IPO – initial public offering – is the first time that the stock of a private company is offered to the public)

A few minutes after having signed on the dotted line, there was only one thing in my mind. Four words. “Ok, that was terrifying”.

And I don’t mean it in a nice catchy and hyperbolic way. I mean “terrifying” in the most literal way possible. What follows is the insider’s story of how it all went down.

How to Create a Facebook Like Campaign – The Complete Guide

February 16, 2017 40 Comments Karola Karlson

Having many Facebook Page likes is the purest form of social proof. Having thousands of Facebook likes builds more trust and people will be more interested in your brand.

More Facebook likes = More trust = More purchases

But Facebook likes have to be earned – no fake Facebook Like campaign will help you. In fact, there are many reasons why buying Facebook likes sucks.

The best way to increase the number of your Facebook Page likes is to grow it organically by sharing great content, and by conducting a Facebook Like campaign. Click on read more and let’s start doing things right! 🙂

7 Essential New Facebook Ad Features to Experiment with ASAP

February 14, 2017 4 Comments Brad Smith

Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s arsenal.

Facebook’s custom audiences and ability to match data points with user information has been virtually untouchable. Albeit, limited.

Not anymore.

The true underlying power isn’t in the feature per se. But in how you’re able to leverage it to work with all of the other activities, campaigns, and promotions you’re currently running in multiple channels.

Here are seven examples that they’ve introduced over the past few months that you need to start experimenting with immediately.

We have something special to share: AdEspresso joins Hootsuite

February 7, 2017 9 Comments Armando Biondi

We’re extremely excited to announce that AdEspresso has agreed to join forces with Hootsuite.

You can find Hootsuite’s Press Release here and some coverage from TechCrunch and from Venturebeat.

While we will not be disclosing the exact terms, this really is a special thing for several reasons.

18 Genius Facebook Ad Hacks for Winning Campaigns

February 6, 2017 23 Comments Karola Karlson

If you’re new to Facebook Ads, setting up the first campaigns might seem overwhelming. There are so many different ad elements that you need to get right.

You need to make tens of decisions about the ad type, target audience, bidding, ad placements, and much more. Together, all these ad elements contribute to the success of your PPC campaign.

But which best practices and hacks should you follow?

When I started managing Facebook ads for our startup, I was completely confused about all the various options. Now, after reading tens of articles on the subject and having created over 300 different Facebook ads… it still feels like there’s a lot to learn.

However, there are some Facebook advertising tactics that work like magic every time. Up next, you’ll find 18 Facebook ad hacks used by many beloved brands (and for promoting my personal Facebook ads blog). Apply these hacks to your ad campaigns and see your conversions go up!

21 Facebook Ad Secrets Revealed by SumoMe, HubSpot, and Marketo

February 2, 2017 Leave a Comment Brad Smith

Let’s be honest with each other for a second… Digital marketing efforts, outside of the ‘digital marketing’ and tech space, largely suck. Go see for yourself. Pull up any B2B website. Or how about a local service provider. Or a product company. Hell — even huge, household eCommerce names are mostly terrible.

Websites are clunky at best. Emails are terrible. And the less said about content or social, the better. Most are simply coasting by on brand recognition and big ad budgets to make up for you, well, skillz.

Inside our lovely echo chamber of marketing technology, though, things are different. MUCH different.

The bar is insanely high. You guys reading this, and the marketers at some of the top companies profiled below, are the ones pushing the boundaries and creating the rules on-the-fly.

SumoMe, HubSpot, and Marketo are just a few of the ones leading the pack. So let’s study them and apply their techniques outside of our industry to not only dominate, but decimate the awful competition.

5 steps to a scaleable content marketing campaign

January 30, 2017 6 Comments Guest Post

There are 2 key points in the life of a content marketing campaign where many fail. The first is the beginning, where you set out to find what your audience is looking for.

The second is when you to scale your content creation beyond yourself. You hire a writer… But the brand loyalty you have carefully built up over time can turn against you here.

Will the audience that you’ve worked so hard to build up still be interested in following content created by someone else? Will you be able to maintain the quality of what you publish? Can you find a writer to write in your voice?

Many content marketing campaigns fail at this crucial stage. But there are a few simple steps you can take to improve your odds and ensure the long-term success of your campaign.

We’ve Analyzed 100 Ads in the Travel industry and here’s what we’ve found

January 26, 2017 13 Comments Guest Post

Based on the previous case study where I analyzed my newsfeed, we learned that the majority of ads are retargeting.

Facebook ads are becoming so popular that to keep performance high we need to dive deep into just one industry and learn the ins and outs.

I’m obsessed with travel, had my first Facebook training in the travel industry so what better industry to dive into than that?

Social media and particularly Facebook is popular and well fitting for the industry so if you’re working for a travel/tourism related business, you’re going to like this.

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How to Create a Facebook Like Campaign – The Complete Guide

7 Essential New Facebook Ad Features to Experiment with ASAP

We’ve Analyzed 100 Ads in the Travel industry and here’s what we’ve found

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