Facebook Advertising Optimization Tool
There’s no doubt.
No questioning or debate necessary.
Every marketer is trying to personalize. It’s seen as THE trend by most.
And yet, results vary.
Some still struggle. Slapping on trite $FNAME or $COMPANY wherever possible.
Then there’s others setting the bar. Setting the tone.
The difference is nuanced. You can’t always see it in front of you when you click on an ad or visit a landing page.
But you can feel it. It’s there. And it’s undeniable.
When you’ve mastered lead generation on Facebook, it feels like you’re firing on all cylinders. You have eBooks, free tools, surveys, all types of lead magnets going out. You have traffic and conversions coming in. Everything is going great — your lead generation is better than ever before.
Then you turn to Instagram, and everything works a little differently.
Suddenly, you can’t push your great new eBook anymore. Instagram is a visual platform, and your text-heavy copy looks clumsy and out of place. Although you want to use Instagram as another lead generation tool, you can’t immediately transfer your Facebook success onto this new platform — until now.
We’ll go through the basics of lead generation on Instagram—all the formal and informal ways you can nudge potential customers from Instagram to your product—and offer some tips to get you started.
At AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you!
For this first article of the series, we’re proud to showcase BionicGym, one of our customers who has learned and now earned with their Facebook Ads: up to a 9X return on investment in some campaigns.
While this can be a great guide for Facebook Ads on Indiegogo, it’s also a guide for anyone that wants advice and examples on how to get a strong ROI with the right testing, targeting, and persistence.
A lot of businesses are familiar with Google Analytics as a traffic-tracking tool for their websites, and while that is one of their greatest functions, Google Analytics has a ton of great uses, such as monitoring traffic flow and learning what people are searching for on your site.
Another one of these functions is measuring conversions of your social media ad campaigns—including Facebook Ads.
While Facebook’s Ads manager (and, of course, AdEspresso) have a ton of great information about ad campaigns, Google Analytics can still give you more information about how people are converting, when, and why—and Google analytics often gives you the bigger picture.
While we’ll take a close-up look at Facebook Ads specifically in this post, the knowledge and principle apply to all online ads, including ads run through Twitter, Instagram, Pinterest, and more.
“Content Shock” was first discussed in 2014. Mark Schaefer’s prescient concept that there was too much content to read. More supply than demand.
If consumers were struggling to keep up in 2014… they must be completely overwhelmed today.
The content marketing bar has never been higher. People are pumping out more awesome stuff than ever before. Faster and more frequently.
So what are the pros doing? The best and brightest. The ones who’re on the front lines, slogging it out every single day. The content marketers themselves and content leaders within today’s leading marketing technology companies.
Thankfully, they’re also very nice and happily agreed to share their insight.
You put in the hard work to conquer your Facebook ads.
You’ve A/B tested, figured out your target audiences, mastered lead generation, and you can finally run successful campaigns without a hitch.
So when it comes time to start expanding your business’ brand on social media, it can feel like you’re going back to square one.
With Instagram, the good news is that you don’t have to start from square one.
Since Facebook acquired Instagram in 2012, many of the back-end features like targeting are compatible with what you already know from running campaigns on Facebook.
And the rest? Well, we’re here to get you up and running in no time.
We often get asked how to find good interests to target for Facebook ad campaigns. So we’ve decided to write a super in-depth guide.
But we also get asked: once you do the research and find the interests, how do you use the information?
So we decided to divide this guide in two parts.
In the first one, we cover interest-based targeting and specifically how you can reach your audience more accurately than your competitor by spending less money and get better performance at the same time.
In the second part, we show you how to use all the data you collected to improve your Facebook ad campaigns.
We’re also showing you how you can use your newfound interests and keywords to target your perfect audience.
Advertisers are constantly looking for new creative ideas to apply to Facebook Ads. And there’s a good reason for that: if people see your ads too many times, they’ll develop ad fatigue, resulting in higher ad costs.
If you haven’t yet heard of the latest Facebook news, here’s something you should know: Facebook now allows the use of GIFs in video ads.
We were curious to find out whether animated images really outperform still images in terms of click-through rate and cost-per-click.
So, we set up a Facebook Ads A/B test to find out what works best: ads with still or animated images?
And we discovered that… Well, now we can only tell you that the experiment’s outcome was surprising.
To find out all the dirty details, read the full article and learn the secret!
It’s easy to hear the phrase “native advertising” and think, “Psh.”
Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present.
Case in point: The Atlantic being forced to eat crow and repent after publishing an editorial that appeared like it was written by the Atlantic editorial team, but in reality came from the Church of Scientology.
Certainly bad PR, but it did inspire some good spinoffs.
Now there are reports that the FTC plans to force publishers to explicitly signpost when native advertisements exist alongside normal content. #FakeNews is the mantra of the day.
Despite this, there’s still one very good reason to not give up on native ads.
You’re data driven. You make decisions based on numbers. Results. Not pie-in-the-sky feeling and intuition. No HiPPOs allowed.
There’s only one problem. What if those numbers you’re referring to are wrong?
What if the stuff inside Google Analytics – the historical performance information that you’re relying upon in order to create future strategies and tactics – is only telling you half the truth?
Because unfortunately, that’s what’s happening.
You think you’re seeing one thing. But there’s a whole lotta stuff that’s (a) flat out incorrect or (b) misleading and misinforming.
Crushing, right? Like being told the first time there was no Santa Claus. (Don’t worry kids, there is.)
Don’t worry, though. Because if you know where to look, there’s a few simple tweaks you can make in order to get the truth (and nothing but the full truth) from your analytics.
Here’s 7 little-white analytics lies to look for and how you can fix them ASAP.