Facebook Advertising Optimization Tool
Ever heard the phrase “you’re one in a million?”
Well, you’re literally one in three million on Facebook.
Facebook advertising is a big jungle of competitors trying to get their stuff seen over yours. Their links clicked. Their products purchased. 🙁
Sure, you probably have creative tricks up your sleeve that will up your audience overnight.
But you don’t always have to reinvent the wheel.
You can use some of their tricks and use them for yourself if you know where to look.
I used to avoid 3rd party tools when it came to Facebook Ads. I didn’t have a particular reason. Like many people, I didn’t know much about them and I was slightly skeptical.
Luckily for me, a few years ago, my boss insisted on solid and easily implementable processes for Facebook Ads.
Fast-forward two years and AdEspresso is a core tool in our overall Facebook Ads process.
I am Dimitris from Enrollhand – a marketing agency that specializes in enrollment marketing helping schools across the US to boost their enrollment efforts.
A huge part of these efforts is leveraging Facebook Ads for our clients and AdEspresso has helped us a TON to do just that…
Along the way, we found a few nifty hacks that you can use too! Let’s take a look!
When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid.
This leaves marketers wondering whether they should set a manual bid or let Facebook decide what’s the optimal cost-per-action.
To date, there has been no case study on whether you’ll get cheaper results when using automatic bids or manual bids. And here in AdEpsresso, we don’t like to see the questions about Facebook advertising remain unanswered.
That’s why we set up a Facebook ads experiment to see which one brings better results: automatic bidding or manual bidding.
Want to brush up on your marketing skills over the summer, or refresh your knowledge? Looking for a little light (& productive) reading on vacation? We can help you out with that.
Marketing changes so rapidly. As a result, all small businesses and marketers need to stay up to date on all best practices constantly.
I always recommend checking in at least four times a year (spring, summer, fall, and winter) to see if you’ve missed anything big.
So now, kick back, relax (hopefully with a Mai Tai and some sunscreen somewhere tropical), and dive into the list we’ve curated for you of the best marketing content you need to read this summer. You’re welcome.
We’re taught that positivity breeds positivity. “Believe in yourself” wouldn’t be a popular saying if people thought that negativity leads to success.
But negative emotions can also drive people to positive actions. In many cases, negative emotions can be more powerful motivators than happiness and love.
That’s only, however, if they’re used correctly. Overdo it, and you can leave your customers feeling angry, dejected, and ready to leave a nasty review of your business.
Here are some tactics for using the psychology of social pain to keep your customers onboard.
When you hear “content marketing,” what do you think of? If you’re like most businesses, I work with, probably blogging that’s integrated social media marketing.
While blogging is extremely effective (as AdEspresso can show!), there are a large number of other types of content that you can—and should—add to your content marketing arsenal.
Different types of content can help you connect with different customers in a number of ways. In many cases, a variety of content types is ideal for reaching and connecting with users at different points of the digital sales funnel.
In this post, we’re going to look at the eight most popular different types of content and how to use them to win new leads and drive sales.
In June 2017, Facebook introduced a new type of audience – value-based Lookalike Audiences.
The new audience type lets advertisers reach people similar to high-ROI clients, leading to better campaign results at a lower cost.
While this new audience type is not yet rolled out to all Facebook Ads Manager accounts, you should be prepared once you’ll get the new feature.
That’s why we created this guide to answer your most burning questions about the new value-based Lookalike Audiences:
Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.
Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every time someone clicks on your ads. You can also be charged based on ad impressions, video views, and other metrics.
Having a solid Facebook PPC (pay-per-click) strategy helps you to get more people to your website and increase the sales revenue.
But what makes a good Facebook PPC strategy?
After managing tens of Facebook ad campaigns, I can tell you this: The perfect Facebook ad strategy includes both successes and failures.
When self-publishing, much of the success of your book depends on a good book launch. A strong launch can position you as a thought leader and create powerful opportunities for your business.
You want your message to be heard, your story to be told and to reap the rewards of your investment.
This can be tough to do, especially if you don’t have a big list or audience to draw on.
To help you succeed, I’m going to share my process and strategy for how I launched The Story Engine, and how I was able to make bestseller in several different categories in both the Kindle store as well as the paperback store in less than a week.
Writing great Facebook ad copy, like writing great books (or blog posts), is a craft.
David Ogilvy was considered a master of his craft. He understood before anyone else the importance of writing a good headline, for that’s the first thing readers see and determines whether they read more.
It was true in the age of “paper” it is still true in the era of Social Media.
By using the right mix of techniques and strategies, you’re closer to writing Facebook ad copy that shows readers why your product or service is better than the rest.
Here we examine nine techniques used by the experts to get readers to take action.