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How Influencers Can Boost Your Marketing ROI

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Today there’s a tough competition between the companies to attract target audience and convert them into loyal customers. To gain new customers and increase their company’s ROI brands are collaborating with influencers.

Companies are now interested to team up with influencers rather than celebrities. As they have realized the fact that influencers are authentic and can bridge the gap between their target audience and company.

So, this post will talk about effective strategies influencers can use to multiply your brand’s ROI.

At the end of this post, you will gain knowledge on how you can use influencers to increase your revenue.

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4 Google Ads Targeting Hacks to Slash CPCs in 2019

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If you aren’t careful, Google Ads can quickly cost an arm and a leg.

If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an average of $50 per click.

And if you haven’t optimized your audience targeting and ad creation, you’ll be paying for tons of clicks that result in nothing. Nada.

Not only does this impact your acquisition costs for future customers, but it limits your potential ad spend on good customers.

So, how do you slash CPCs with PPC marketing? By getting specific, focus, and targeted audiences that want what you sell.

Here are four Google Ads audience targeting hacks to do just that in 2019.

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The 10 Best Instagram Ads That Killed It In 2018

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In advertising, 2018 could have been called the Year of Instagram.

The platform hit 1 billion monthly active users last year, raking in ad sales of $8 billion -based on eMarketer estimates- cementing its position as one of the most powerful marketing channels in the digital space.

Furthermore, 2018 saw brands and marketers leverage more ad formats on the photo- and video-sharing network.

Leading the way was Instagram Stories—the Snapchat-style section featuring a series of vertical videos that stream seamlessly into one another, then vanish after 24 hours.

To inspire and inform your next Instagram advertising campaign, here’s a lineup of the best Instagram ads of 2018, including their results and key takeaways of why they worked—

Are you ready to learn from their success and do better?

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Google Ads Experts Tips: 9 Smart Ways to be Ahead of the Game in 2019

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Google Ads, formerly known as Google AdWords, has changed dramatically in the last year alone.

PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those needs.

To stay relevant in 2019 on the search network, you can’t just sit back and watch 2018 campaigns sink.

What worked in early 2018 and 2017 isn’t going to work as well in 2019.

Shifts are happening faster than you can blink.

Here are nine expert tips to get ahead of the game for Google Ads success in the coming year.

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PPC Agency Pricing Models (Know What’s Right For You)

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Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.

This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses.

Every company has different needs and resources to devote to PPC, and the right pricing model for one client might be very different for another.

PPC agency pricing models - Opening illustration

Understanding how PPC agencies price their services will help you make the right decision when you partner with a digital advertiser.

An informed choice could be the difference between a campaign that succeeds right away and one that struggles to move the needle.

We’ll spend some time breaking down the most common forms of PPC pricing, and try to answer the not-so-secret question on every prospective PPC’ers mind: “What am I going to get for my money?”

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5 Google Ads Mistakes That Can Kill Your Budget In 2019

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Google Ads can be a success with low-budgets.

Even just a few bucks a day can get campaigns going.

It’s very easy to limit your budget at a specific, set number, like $500 a month.

And in doing so, Google won’t spend over it.

But that doesn’t mean your budget is being utilized properly.

That just means you are capping it at a specific level.

In fact, there are countless ways that your budget is likely being utilized improperly, generating poor results, or simply draining your cash flow for almost no noticeable returns.

Here are five common ad mistakes that can kill your Google Ads budget in 2019 (and how to combat them).

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3 Advanced Google Ads Tactics Guaranteed to Boost Performance

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Top Google Ads performers are making far beyond the average 2-1 return on investment.

And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is spouting.

They do it through advanced Google Ads Tactics that take time and effort to establish and capitalize from.

Truth is: there is no easy, get rich quick hack on Google Ads. No flipping a switch to generate a million bucks overnight.

If you are looking for an easy hack that takes seconds to do, this isn’t the post for you. If that post does exist, don’t even bother wasting your time reading it.

If you’re willing to put in extra work, you can milk Google Ads to the last drop.

And this post will help you do it.

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Everything You Need to Know about Remarketing Lists For Search Ads (RLSA)

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Everybody loves remarketing (or Raymond) on Google Ads.

There are few who would argue against the efficacy of remarketing to do anything from give you a second shot at a sale or blow past cart abandonment.

But most people using remarketing are using it in its most basic form: targeting all website visitors using the display network.

Why?

It’s easy to set up in just minutes and can net some decent results, so, why not?

But there is one type of remarketing list that most people aren’t using:

Remarketing lists for search ads, otherwise known as RLSAs.

So, what are they? Why are they better?

Let’s dive into RLSAs and how to use them today.

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