Facebook Advertising Optimization Tool
Google Ads help your business bring in new customers or leads through search ads, display network ads, and YouTube ads.
And it seems pretty simple…
But Google Ads can be tough to navigate.
And if you’re not up to date on the platform? If you don’t take advantage of all the new features and strategies?
Your success can turn into a costly nightmare.
That’s why we constantly update our Google Ads 101 guide: the resource that takes you from zero to hero in no time.
Google Analytics is your best friend for tracking marketing data from organic traffic to paid results or analyzing specific pages on your site.
It’s an easy and relatively straightforward way to track your website and campaign data.
But getting to know it takes some time.
In this guide, we’ll show you everything you need to know to master Google Analytics, track your campaigns and traffic, and measure results.
It will help you set up your account, install the necessary code to your site, add users, create tailor-made reports, and so much more.
From there, you can start using Google Analytics to see what’s working with your social ads, what isn’t, and what you need to do to improve.
The Google Ads platform has long been touted as a great place to bring in new sales and drive leads for your business.
But we’ve all heard the horror stories along with the successes, too: Negative ROI, failed campaigns, sinking revenue.
So, which is it? Are Google Ads right for your business?
We could say yes, (though this would be a short article if we left it at that).
But it’s not so simple.
In this guide, we’ll walk you through the steps you need to take to determine if Google Ads are right for your business.
Nailing the perfect Social Media and Google Ads image sizes can be more difficult than it first appears.
As a social media advertiser, you need to serve ads on a lot of different platforms at the same time, each with their own guidelines and specifications for what ad images are acceptable.
Each platform has a myriad of specs and design guidelines that govern image publications and impact how a viewer sees your finished product. And each platform continues to roll out new updates, making the process tricky to navigate.
To create high-performing ads, you have to make sure your images adhere to the rules. And to easily check -before you begin designing your ads- that you picked the best image dimension, you need this cheat sheet!
We collected for you all the most updated Social Media and Google Ads Image Sizes specs and design guidelines. Bookmark it and use it every time.
Facebook is an incredibly powerful advertising platform. And with 24.2% of all Facebook pages (including personal profile pages) actively using paid media as a part of their ad strategies, it’s also one of the most competitive advertising spaces.
Every campaign must stand out from the crowd to reach its goals.At this point you’re likely asking yourself, how do I make my products stand out?
Facebook carousel ads and collection ads are the answer.
These multi-image/video ads can be tailored to just about any objective you want to use — they’re great for boosting brand awareness, selling your products, and acquiring new leads.
Learn how to use Facebook carousel ads and collection ads with this guide, and you’ll be able to build winning campaigns that stand out on users’ news feeds.
There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers – and those words are “Holiday Advertising”. Or, if you fancy hashtags, #CrazyCompetition
Imagine every marketer trying to use Facebook Ads in every shape and form for Black Friday and holiday sales… because that’s what happens, and you know it.
In this post, we’ll break down the top 10 Facebook Ads strategies you need to implement to make this holiday season your most profitable yet!
And as icing on the cake, we have two incredible surprises for you! Keep on reading to find out!
When Facebook Marketplace was introduced in 2016, it was little more than an online garage sale.
Instead of buying and selling through user-created Facebook groups, anyone could list a product on the Marketplace and connect directly with potential customers in their area.
Over the past few years, Facebook Marketplace has grown in popularity and is now used by 800 million people in 70 different countries every month.
That’s one big garage sale! And ad-hoc Facebook groups are nowhere near as popular.
With so many individual buyers and sellers using the platform, there’s never been a better time for businesses to get involved.
But selling your products on Facebook Marketplace is a different experience than just about any other sales channel.
The first Monday of September in the US is Labor Day, a bank holiday that all workers celebrate. All but the people at Facebook, that picked this day to start testing the elimination of the Facebook Likes counter.
Data miner Jane Manchun Wong discovered the change using the Android app in the morning and spread the news on Twitter. Later in the afternoon, the company confirmed they started the test as a way to help break users’ fixation with getting likes on their pictures.
Don’t panic now! Facebook likes continue to play a vital role in how content is prioritized in Facebook users’ feed. That’s why it should be an objective of your marketing and advertising goals.
And that’s also why we updated this post to give you 7 Ways to Get More Facebook Likes in 2019. And we included one of our famous AdEspresso experiments too!
What’s the hardest part about designing a successful Facebook ad? Getting started! Sure, you understand your audience, you know what your objective is, but building a new ad from scratch every time can be overwhelming. And don’t get us started on choosing the right ad type!
That’s where a Facebook ad template will help. When you have access to a collection of templates, each outlining a different format and type, all you have to do is find the right one and you’re good to go.
Using Facebook ad templates also makes it easier to create a more cohesive campaign, one where each ad builds on the previous to paint a bigger picture of your company, your product, and your brand.
Think about it — anyone on your team can use these templates to build their own on-brand ads that are targeted to your goals. This saves your valuable time and opens op opportunities to focus on other important aspects of your campaigns.
This post walks through 20 easy-to-apply Facebook ad templates you can use today.
Facebook lead ads are the best tool you have for learning more about your customers (and the more you know about your audience, the better you’ll be at serving them ads that convert).
Facebook lead ads are a powerful addition to any campaign, and they are also one of the most versatile ad types you have at your disposal.
Use lead ads for everything from lead generation and conversion optimization to customer research and audience targeting optimization.
These mobile-optimized ads give you the ability to provide a seamless experience for any objective.