Facebook & Google Ads Blog

Google Ads or Facebook Ads: Which One is Right for Your Business?

January 22, 2020 26 Comments Brad Smith

If we made a Top 10 list of the most asked question our Ads experts answer on a daily basis in the first three positions we’ll find this: “Google Ads or Facebook Ads: which one is right for my business?“

The answer is not simple but, if we have to cut it to the bone, that would be:

Both of these networks excel when it comes to delivering results because when it comes to online advertising, Google Ads and Facebook Ads dominate the industry.”

If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be. Consider this: Facebook currently has 2.3 billion monthly active users, making it a hotbed for users’ activity. Google Ads reaches billions of people each and every day via search, email, and other online activities.

But when it comes to allocating your advertising budget and you have to make a choice which platform should you pick: Google Ads or Facebook ads?

How to make the right choice for your business? Should you invest in both? Well, that’s what we’re here to find out.

Facebook Ad Creation: the 5 Steps For a High Performing Ad

January 21, 2020 1 Comment Paul Fairbrother

If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for about a second. Unless it captures their attention.

One second! That’s how much time we’ve got to hook people in with our Facebook (and Instagram) ad and get them to want to read more.

This is why, as a Facebook marketer, when I coach clients on their ad strategy the part where they get overwhelmed is the one related to the creative for the ad itself.

Often the optimization and audience selection is taken care of by Facebook, but the possibilities when creating the Facebook ad itself are completely open-ended.

For example, if you have an eCommerce business the chances are you’ll optimize the campaign for purchases and use a value-based lookalike of purchasers for the audience so it’s relatively easy to pick the optimization and audience.

Where do we start with the ad creation though? To help you we’ve created this simple guide covering the 5 steps of Facebook ad creation so that you have a template that you can use to quickly and repeatedly create high converting Facebook and Instagram ads.

The Top Instagram Strategies & Tools You Need to Be Using in 2020

January 14, 2020 1 Comment Ana Gotter

Whenever we move into a new year, it’s good to take stock of all your current marketing efforts. What do you see if you look back at your 2019 Instagram Strategies, for example?

Do you have a clear idea of what worked last year, and an even more clear vision of what are you planning on doing differently moving forward?

A lot has changed on Instagram. Have you kept up? These developments impacted how consumers and businesses use the platform, shifting best practices in the process.

In this post, we’re going to look at the 6 top Instagram strategies that should be shaping your content in 2020, and the best tools that can help you tackle the task.

Facebook Ad Placements: 4 Ways to Control It (And Why You Should!) + a Guide

January 13, 2020 2 Comments Animalz

When you create a Facebook ad, one of the settings asks about your Facebook ad placements.

The default option is to have Facebook automatically place your ad for you. This is certainly the easiest option, but is it really the best choice for your advertising needs?

The automatic placement feature can lead to irrelevant or inappropriate deployments of your ad.

Since customers today are quick to judge a brand’s ethics (particularly on public forums), you have good reason to want to control your Facebook ad placements.

In this post, we will look at the four main ways to control Facebook ad placements, including a step-by-step process for implementing each one in your own ad campaigns.

How To Run a Successful Instagram Giveaway (And Why You Should!)

January 8, 2020 4 Comments Animalz

Everyone loves free stuff. There’s something in our psychology that triggers an emotional response when we get something for nothing—it actually makes us value the product more.

Economists call it the zero price effect.

And that’s what makes an Instagram giveaway such a powerful tool.

A successful Instagram giveaway can have a direct impact on the perception of your brand—boosting awareness in your company and engagement with your content.

So how do you make sure you’re doing it right?

We’ve put together a six-step checklist to help you make your first-ever Instagram giveaway the best it can be.

The Simple Guide to Understand Facebook Ads Metrics (2020 Update)

January 7, 2020 4 Comments Animalz

If you want to get serious about managing your Facebook ad campaigns now it’s time to figure out the Facebook Ads metrics you should be tracking in 2020.

The more you’re able to successfully track how each ad campaign is doing, the more you can learn from its performance.

But with so many different Facebook Ads metrics available, it’s hard not to get overwhelmed with data.

We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend.

Over time, we’ve learned a lot about Facebook ad analytics and how you can use the various Facebook ads metrics to track whether you’re making or losing money on your ad campaigns.

Today we want to share our knowledge with you!

Image vs. Video vs. Carousel: Which is the Best Facebook Ad Format? (a $1,000 Experiment)

December 17, 2019 2 Comments Paul Fairbrother

At AdEspresso we often get asked: which is the best Facebook Ad Format? Which one will yield your business the best results?

Should you invest to produce a fancy video? Or would a simple image ad work? Or maybe it’s better to showcase more products with a slideshow? And what about the Facebook instant experience? Should you go all-in on mobile?

These are all serious, well-founded questions for which we must find the answer.

At the heart of any successful advertising campaign is, of course, the ad creative itself. And so the type of ad unit you choose can make or break your Facebook ad campaign.

In this experiment, we are going to put three of the most common Facebook ad formats – image, slideshow video, and carousel – in a head to head test.

Which one will win? Read on to find out.

Twitter Hashtags You Should Use for Every Day of the Week in 2020

December 11, 2019 1 Comment Animalz

Back in 2007, when Chis Messina first proposed using the # symbol as a way to organize discussions on Twitter, no one could have imagined how powerful and popular Twitter Hashtags would be.

Today, Twitter hashtags are ubiquitous. Every brand, advertiser, and marketer on Twitter amends their tweets with hashtags.

And they’re much more than an organizational device—hashtags are one of the best tools you have for targeting specific Twitter users.

To help you level up your marketing in 2020, we’ve put together a list of the top Twitter hashtags to use for every day of the week. Let’s dive in!

Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)

December 4, 2019 3 Comments Paul Fairbrother

Ten years ago, the social media advertising landscape looked vastly different than it does today. With rudimentary targeting options, getting your ads in front of an interested audience meant tons of research to find exactly the right person at exactly the right time – all manually.

However, in recent years the advances of A.I have opened up a wormhole of unlimited potential, allowing you to broadly target entire regions with the A.I doing most of the work….Or has it?

In this article, we dive deep into Facebook’s automated ad tactics playbook – Facebook Power5 – and see if human or machine comes out on top.

Our experiment will answer the burning question on every advertiser’s mind: Which is the best audience for Facebook Ads?
The result is mindblowing! Read More

YouTube Bumper Ads: The Complete Guide to Six-Second Success

December 2, 2019 2 Comments Brad Smith

How can your brand reach the billions of YouTube watchers? One of the most cost-efficient and straightforward ad types on YouTube is called Bumper ads.

YouTube Bumper ads give advertisers a creative way to increase brand awareness in an affordable format.

There are several benefits to implementing this type of YouTube ad.

However, since these non-skippable ads only run a few short seconds, creating compelling ads in the limited format can be a challenge.

To overcome all difficulties and create a winning YouTube Bumper ads strategy, you can start with this guide.

Academy

Google Ads or Facebook Ads: Which One is Right for Your Business?

Facebook Ad Placements: 4 Ways to Control It (And Why You Should!) + a Guide

Image vs. Video vs. Carousel: Which is the Best Facebook Ad Format? (a $1,000 Experiment)

Twitter Hashtags You Should Use for Every Day of the Week in 2020

Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)

YouTube Bumper Ads: The Complete Guide to Six-Second Success

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