Facebook & Google Ads Blog

The Ultimate Guide to Facebook Job Postings

February 19, 2020 1 Comment Animalz

Finding the most qualified job candidate is almost never easy. It takes time to find the right applicant—someone who isn’t just skilled but is also aligned with the values and work culture at your company.

Fortunately, there’s an increasingly popular way to get your job in front of more strong-fit candidates: Facebook job postings.

With this feature, job postings are shown on your Facebook business page. Users can apply right from the platform with just a few clicks. And to boot, these job postings are free to create!

In this guide, we’ll walk you through the process of making your first Facebook job posting. We’ll also layout best practices to help you increase your posting’s reach.

Buying Instagram Likes is Hurting Your Brand. Here’s Why

February 13, 2020 99 Comments Animalz

As Instagram has become prime marketing and advertising real estate, more brands have been tempted to buy Instagram likes (and Views, Follows, Comments, Regrams. You name it; they’re all for sale) to compete with rivals who have large followings.

But artificially inflating your engagement numbers is not only a waste of time and money; it can also harm your business.

How? Gaming the system can actually decrease your engagement and destroy your reputation by creating a spammy presence that makes a bad impression of would-be followers and potential customers.

If you plan to buy Instagram likes to fool your audience as part of your Instagram strategy, it’s time to rethink that approach.

Facebook Messenger: How Businesses Can Use It To Connect with Audiences

February 12, 2020 Leave a Comment Ana Gotter

Did you know that in 2020 Facebook Messenger will turn 9? It was launched on August 9, 2011, a few months after Facebook Pages began rolling out for businesses.

Facebook has been developing both tools over the past decade, and they’ve recently made some major updates to the Messenger app so that businesses can better serve and connect with potential customers.

Connecting with leads, followers, and customers is a major priority on social media for all brands. There’s an enormous focus on driving engagement, getting attention, and generating conversations.

By that standard, connecting with users individually on direct chat platforms like Facebook Messenger is about as good as it gets.

Here’s How to Master Google Banner Ads and Expand Your Brand Reach

February 10, 2020 7 Comments Brad Smith

Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business?

Who knew Al’s Prime Meats had gone global? 😮

Relax. They haven’t.

Those are banner ads, which are appearing on your screen through the world’s largest and most personalized display advertising system, the Google Display Network.

How to Create Ad Funnels for Different Types of Products

February 6, 2020 Leave a Comment Guest Post

All marketers know about the customer buying journey and sales funnels as these are marketing 101. But not all of them know how to create ad funnels for distinct products.

It transpires from the fact that many marketers still make the mistake of running just one ad campaign and then wonder why they didn’t get the desired results.

What they forget is that even with ads, you need to create a funnel and drive your customers through it to get conversions.

In this post, we will discuss a step-by-step process to create successful ad funnels and will also provide examples of some ad funnels for different types of products.

How to Use Instagram TV to Promote Your Brand (With Examples To Copy)

February 5, 2020 Leave a Comment Animalz

You’ve done it: you’ve created the perfect feature video for your latest product, full of Instagram-worthy footage.

But wait! Instagram’s native videos can only be 60 seconds, and your video is three minutes. What do you do now?

Instagram TV (IGTV) is the solution to your problem.

With Instagram TV, you can post videos ranging in length from fifteen seconds to one hour.

Longer content means you can go more in-depth to showcase your business and products than on any other part of Instagram.

We’ll show you how to use Instagram TV to promote your business and increase brand authenticity.

PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)

February 4, 2020 Leave a Comment Brad Smith

Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. But the digital marketing tides are shifting, and PPC marketing strategies that used to work are now falling flat.

New platforms are rising up, and new technologies are on the rise.

Voice search and automation, for example, are fundamentally shifting what PPC marketing strategies are most effective and the role of PPC advertising in an overall marketing strategy.

Are you ready for the brave new world of PPC marketing?

Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

February 3, 2020 1 Comment Brad Smith

You know that local searches drive sales and that 80% of local searches result in a conversion. So why your Google Ads for local business campaigns don’t get the results you expect?

Because driving local sales with Google Ads is about a lot more than geolocation targeting.

While that’s a fine strategy, it’s not enough. And this is probably the reason why your results aren’t worth bragging about.

Here are three powerful Google Ads strategies for your local business to attract attention and generate more local sales.

Google Ads Courses: the 7 Best Resources to Turn Beginners into Pros

January 28, 2020 1 Comment Brad Smith

Google Ads is the largest digital marketing platform in the world, so there’s a lot of tutorials, guides, and Google Ads courses on the internet.

But there are also a lot of lackluster and dated programs and straight-up bad information out there.

To start off on the right foot, make a career in digital advertising, and make money from your first Google ads campaign, you need guidance.

That’s why, in this post, we’ve curated a selection of the seven best Google Ads courses you can find online now. Use these courses to learn how to go from a complete beginner to a savvy Google Ads pro.

If you’re looking to get certification to start a career in digital marketing, these courses will also be useful.

The 8 Instagram Marketing Myths You Don’t Want to Fall For

January 27, 2020 1 Comment Ana Gotter

Instagram marketing myths may have some grain of truth to them or come from a simple misunderstanding.

In some cases, the myths are downright false and promoted by those who claim to know more about the platform than they really do.

The last thing we want is for your campaigns to be unintentionally sabotaged by wrong info.

So in this post, we’re going to take a look at the 8 most common and serious Instagram marketing myths we see pop up again and again, and we’ll go over what’s actually true instead.

Academy

The Ultimate Guide to Facebook Job Postings

Facebook Messenger: How Businesses Can Use It To Connect with Audiences

Here’s How to Master Google Banner Ads and Expand Your Brand Reach

How to Create Ad Funnels for Different Types of Products

PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)

Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

Google Ads Courses: the 7 Best Resources to Turn Beginners into Pros

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