Facebook & Google Ads Blog

A Guide to Reducing Your Workload With a Facebook Auto Poster

October 13, 2020 1 Comment Animalz

Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they lack the human resources to maintain an adequate Facebook presence.

For socially-savvy businesses, a Facebook auto poster is the answer. With auto posting software at your disposal, you don’t have to create individual posts for every Profile, Page, Event, or Group you manage. And you don’t have to log in dozens of times a week to post your content at just the right time. An auto poster will do that for you.

The best part? Using an auto poster doesn’t require any spammy “black hat’” marketing techniques.

It’s simply a tool that helps you efficiently plan your social media calendar and then post your authentic content at the best possible times on all of your Facebook locations.

How to Add Links to Instagram Stories with Swipe-up

October 12, 2020 Leave a Comment Brad Smith

Stories account for nearly half of all content posted on the Instagram app.

And, for the longest time, Instagram marketers were like tigers in a cage — we could see the potential, but couldn’t truly capitalize on it.

Enter Instagram’s new swipe up feature.

The swipe up function is relatively new and solves the crippling “no links in Stories” problem for marketers.

Historically, brands have only been able to link to their Instagram bio in a Story. Instagram swipe up now means you can link directly to your products.

However, there’s a few criteria to meet before you can add swipe up links to your Instagram Stories.

The 6 Most Common Google Ads Mistakes (and the Blueprint To Fix Them)

October 6, 2020 1 Comment Guest Post

The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes.

Google Advertising (and performance marketing in general), is about to break down as most companies are indeed using the wrong metrics.

A new approach that can drive better decision-making is needed and those companies that will embrace it will have an edge over the competition and move faster in the market.

The current ways of doing Google Advertising need to be adjusted again, and in this post, we’ll show you the most common Google ads mistakes and how to fix them.

LinkedIn Insight Tag the Ultimate Guide for Marketers

October 5, 2020 2 Comments Brad Smith

While LinkedIn is often an overlooked platform for advertising, it offers some of the best targeting options in the industry.

You can create an audience based on someone’s employer, job title, company size, and more. It’s perfect for account-based marketing or reaching luxury audiences with a high annual income.

But before you jump in and start taking advantage of the platform, there’s something you need to do first.

You need to install the LinkedIn Insight Tag. Just like the Facebook Pixel, or Google Ads Conversion Tag, it tracks your ad performance.

It helps you eliminate wasted budget and focus only on the campaigns and ads that work.

Business Reopening: How to Plan for Your Success (Includes Free Template and Guide)

October 1, 2020 1 Comment Animalz

Whether you close for a few days for renovations, or for weeks because of a natural disaster (pandemic included), a lot of planning goes into reopening a business.

Many people are dealing with this now as they plan their business reopening during the COVID-19 worldwide health crisis. Companies have to manage new health and safety concerns and adjust their marketing to suit new consumer behavior.

To help with this transition, we put together a complete Guide to Returning to Your Workplace.

We’ll walk you through the primary considerations for planning your business reopening, from assessing your business needs to revamp your marketing strategy.

6 Conversion Optimization Hacks That Don’t Require Google Tag Manager

September 29, 2020 Leave a Comment Guest Post

Whether you run an e-commerce brand or are trying to sell a B2B service, having a few conversion optimization hacks up on your sleeve is key to the success of your website or landing page.

Too often, however, many marketers think that to truly master conversion, they need to become expert coders with tools like Google’s Tag Manager. This isn’t the case.

With these conversion optimization hacks, you can generate meaningful results for your brand without any expert coding knowledge.

Not only will this help you get more conversions and/or sales, but these steps will also ensure you deliver a better experience for your customers in each step of their journey.

3 Metrics You Should Use Instead of CPM Marketing

September 28, 2020 1 Comment Animalz

Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math.

At one point, they were each the best tool available for the job. But new technology has made them obsolete.

It’s time to use more modern methods of measuring ads (and a modern way of doing your taxes, if you still use an abacus).

In this post, we’ll explain where CPM falls short as a North Star marketing metric. Then, we’ll show you three options that are better at telling you whether an ad achieved your marketing goals.

Top Instagram Updates in 2020 – September Edition

September 23, 2020 227 Comments Ana Gotter

Are you up to date with all the latest and great changes that have recently come to Instagram?

Social media evolves so quickly, and both Facebook and Instagram roll out updates at a rapid-fire rate.

Keeping up with these changes is an important part of staying ahead of the competition and being able to meaningfully connect with your target audience.

This month, there are new features available and new tests happening that can impact how brands and users alike are benefiting from the platform.

The 51 Pinterest Statistics Marketers Need to Know in 2020

September 22, 2020 1 Comment Ana Gotter

Pinterest marketing has enormous potential for yielding very concrete and very valuable results. Pinterest statistics prove it!

This presents an exceptional opportunity for marketers because pinners are actively looking to find content, products, and resources that match their needs.

Have you wondered exactly how successful your Pinterest campaigns have the potential to be, or whether or not Promoted Pins are worth the time?

In this blog post, we’ve compiled the 31 most relevant, useful Pinterest statistics out there to help brands and advertisers decide how they can best make the platform work for them.

Academy

How to Add Links to Instagram Stories with Swipe-up

The 6 Most Common Google Ads Mistakes (and the Blueprint To Fix Them)

LinkedIn Insight Tag the Ultimate Guide for Marketers

6 Conversion Optimization Hacks That Don’t Require Google Tag Manager

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