We all know by now that brands are capable of seemingly moving mountains when it comes to planning the right strategy to achieve their essential goals on social media.
You hear about how brands are ...
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3 Link in Bio Tools You Can Use to Get Traffic from Instagram
The phrase “link in bio” is as common in post captions as hashtags are.
That precious link in your Instagram bio is like a magic portal: you can use it to drive traffic to your website and product ...
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36+ Social Media Marketing Statistics You Need To Optimize Your Campaigns
Social media marketing statistics give you detailed knowledge of different platforms' strengths and weaknesses.
Knowing what works and what doesn't, and discovering buyer behavior as it relates to ...
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Viral Marketing: What It Is And How To Make It Work for You
Viral marketing is when a business’s content catches user interest to such a high degree that it is widely spread by the general public.
Just as memes or videos sometimes take off and go viral, ...
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Social Media and Local Search: How to Optimize Your Profiles for Local Customers
When most resources talk about increasing visibility on social media, they're focused on driving more followers in their target audience in general, foregoing concerns about geographic location ...
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Marketing Psychology: 6 Principles That Influence Consumer Behavior
Every advertiser and marketer wants to know what makes their customers tick. Why do they choose some products over others, and how can you get them to purchase from you instead of another company? The ...
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How to Create a Balanced Social Calendar in 8 Easy Steps
Most brands that I've worked with that taken a fly-by-the-seat-of-their-pants approach to their social calendar. They post when they remember to, and they're always kind of scrambling to figure ...
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Small Business Marketing: 12 Instagram Examples to Copy (+ Bonus Tips)
You put a lot of work and planning into creating your small business. You’ve raised money and developed a great product you know people will love. So what’s the next step? Your small business ...
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24 Free or Inexpensive Digital Marketing Tools to Drive Success in 2020
Hundreds of marketing tools exist to help your business from every possible angle: they help with researching your market niche, creating high-quality content, reviewing campaign analytics, and much ...
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How to Get the New Facebook Blueprint Certification
With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery ...
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