Facebook Advertising Optimization Tool
Engagement on your posts works as social proof, but the reviews on your social media are powerful testimonials that can affect how new users perceive your business. They work as the digital version of ...
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Let's be honest with each other for a second... Digital marketing efforts, outside of the 'digital marketing' and tech space, largely suck. Go see for yourself. Pull up any B2B website. Or how about a ...
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There are 2 key points in the life of a content marketing campaign where many fail. The first is the beginning, where you set out to find what your audience is looking for.
The second is when you ...
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Even after all the giving of the holiday season is over, there are still consumers on the hunt for new things to buy. Maybe they have cash or gift cards that they're itching to spend, or maybe they're ...
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Even at AdEspresso, we can't think about Facebook and Instagram ads all the time. But we are always thinking about how to reach new customers and grow your business.
So when Apple revealed their ...
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We like to have fun with our designs here at AdEspresso. But that doesn't mean we don't take design seriously.
Great design is integral to the AdEspresso experience. We want people to enjoy our ...
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One of the most powerful metaphors for creating social engagement on the web comes from Aesop's fable about stone soup.
In the fable, two hungry travelers with an empty pot figure out a way to turn ...
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Visual content is an essential component of social media marketing. The images that we choose for our posts and our Facebook Ads say a lot about our business, so we need high quality, interesting, and ...
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In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
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Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.
They hear that taking advantage of Instagram's over 500 million monthly active users is a great ...
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