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You are here: Home / Blog / Archives for Google AdWords

Google Analytics For Social Media: How To Setup, Track, & Measure Your Results

October 1, 2019 10 Comments Animalz

Google Analytics is your best friend for tracking marketing data from organic traffic to paid results or analyzing specific pages on your site. It’s an easy and relatively straightforward way to ...
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Is Google Ads Right For Your Business? 4 Easy Steps to Find Out

September 30, 2019 5 Comments Brad Smith

The Google Ads platform has long been touted as a great place to bring in new sales and drive leads for your business. But we’ve all heard the horror stories along with the successes, too: Negative ...
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Your Cheat Sheet to Social Media and Google Ads Image Sizes

September 24, 2019 4 Comments Animalz

Nailing the perfect Social Media and Google Ads image sizes can be more difficult than it first appears. As a social media advertiser, you need to serve ads on a lot of different platforms at the ...
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Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

August 20, 2019 2 Comments AdEspresso Ads Specialists

When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match ...
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Google Ads Audit: The 7-Steps Checkup Your Account Needs

July 30, 2019 1 Comment Brad Smith

What is a Google Ads Audit and why your account needs It? Google Ads account audits are a necessary evil to keep your account running smoothly for years to come. A thorough Google Ads audit ...
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The Ultimate Google Ads Retargeting Guide

July 23, 2019 3 Comments Brad Smith

A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy ...
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How to Set Up a Lead Campaign on Google Ads (and Get Results)

May 7, 2019 3 Comments Brad Smith

So you’ve decided to expand your Lead Campaign on Google ads. Good choice! Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share. But ...
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UTM Parameters: What They Are, Why You Need Them, and How to Use Them

May 1, 2019 4 Comments Animalz

Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world! UTM parameters are the best way ...
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Google Shopping Campaigns: 3 Examples You Can Copy Now

April 15, 2019 1 Comment Brad Smith

If you’re an online retailer looking to enhance your reach, a simple Google Ads campaign might not cut it. To get your products in front of the eyes of eager shoppers, you should consider ...
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Google Responsive Ads on the GDN: Everything You Need to Know in 2019

April 8, 2019 2 Comments Brad Smith

The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive ...
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