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You are here: Home / Blog / Archives for Google AdWords

Fashion Marketing: Top 5 Strategies To Increase Conversions

April 30, 2020 3 Comments Brad Smith

If you’re here now, it’s because you’ve spotted an opportunity for growing your business and you're looking for an effective fashion marketing strategy. The fashion business is booming, the ...
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Ad Targeting: the Guide To Nail Your Facebook and Google Advertising

April 28, 2020 1 Comment Brad Smith

No matter what platform you use for your digital advertising, you will boost your results just by adjusting the ad targeting of your Facebook and/or Google ads campaigns. Paid ads can help your ...
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Mobile Advertising: 11 Examples Analyzed In-Depth

April 20, 2020 2 Comments Brad Smith

With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master. The average US adult ...
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5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google

March 30, 2020 1 Comment Brad Smith

How do I get a better return on ad spend? This is a question that we hear hundreds of times a day. Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ...
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11 Google Ads Updates to Watch in 2020

March 12, 2020 18 Comments Brad Smith

Back in June, we put together a list of the best Google Ads Updates revealed during Google Marketing Live 2019! Now we're looking back over the last year to cover the most significant Google Ad ...
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Direct Response Marketing: Everything You Need to Know to Start Converting Today

March 9, 2020 3 Comments Brad Smith

Think of the giant faces and logos that flash in Times Square. Think of the commercials that run during the Super Bowl. These are both great examples of what direct response marketing isn’t, and ...
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How To Automate Your Google Ads Bidding Strategies

February 26, 2020 1 Comment Guest Post

Google Ads bidding strategies can be overwhelming. While it’s fast and easy to just trust one of the many built-in bidding models with your valuable advertising spend, we don’t have to blindly ...
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How to Build a Successful eCommerce Advertising Strategy

February 24, 2020 Leave a Comment Brad Smith

Building an effective eCommerce advertising strategy is no simple task. The issue is that despite the billions of online shoppers, competition is fierce for eCommerce stores. Where should you ...
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Here’s How to Master Google Banner Ads and Expand Your Brand Reach

February 10, 2020 7 Comments Brad Smith

Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business? Who knew Al’s Prime Meats had gone global? ...
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PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)

February 4, 2020 Leave a Comment Brad Smith

Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. But the digital marketing tides are shifting, and PPC ...
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