
How do I get a better return on ad spend? This is a question that we hear hundreds of times a day.
Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ...
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Facebook Advertising Optimization Tool
1 Comment Brad Smith
How do I get a better return on ad spend? This is a question that we hear hundreds of times a day.
Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ...
Read More
18 Comments Brad Smith
Back in June, we put together a list of the best Google Ads Updates revealed during Google Marketing Live 2019!
Now we're looking back over the last year to cover the most significant Google Ad ...
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3 Comments Brad Smith
Think of the giant faces and logos that flash in Times Square. Think of the commercials that run during the Super Bowl.
These are both great examples of what direct response marketing isn’t, and ...
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1 Comment Guest Post
Google Ads bidding strategies can be overwhelming.
While it’s fast and easy to just trust one of the many built-in bidding models with your valuable advertising spend, we don’t have to blindly ...
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Leave a Comment Brad Smith
Building an effective eCommerce advertising strategy is no simple task. The issue is that despite the billions of online shoppers, competition is fierce for eCommerce stores.
Where should you ...
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7 Comments Brad Smith
Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business?
Who knew Al’s Prime Meats had gone global? ...
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Leave a Comment Brad Smith
Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. But the digital marketing tides are shifting, and PPC ...
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1 Comment Brad Smith
You know that local searches drive sales and that 80% of local searches result in a conversion. So why your Google Ads for local business campaigns don't get the results you expect?
Because driving ...
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1 Comment Brad Smith
Google Ads is the largest digital marketing platform in the world, so there’s a lot of tutorials, guides, and Google Ads courses on the internet.
But there are also a lot of lackluster and dated ...
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26 Comments Brad Smith
If we made a Top 10 list of the most asked question our Ads experts answer on a daily basis in the first three positions we'll find this: "Google Ads or Facebook Ads: which one is right for my ...
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