If you're reading our blog, you're almost certainly pretty familiar with Facebook Ads and how valuable they are. You choose an audience, an objective, set a bid, create an ad, and wait for the ...
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Facebook Ads Performance: the 10 Things to Check To Boost your Results (Forever)
Oops, you did it again!! You’ve worked on a new Facebook Ads campaign for weeks. You've spent hours crafting the perfect message and finding the best images for your ad. You've bragged with your boss, ...
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The Ultimate Guide to Get Results With Social Proof Marketing
Social proof plays a major role in your customers' purchase decisions.
Customers book hotels based on the reviews they read, they try new restaurants based on how many people they see inside, and ...
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5 Core Characteristics of Millennials and How to Market Based on Each One
In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Is it a good reason to start marketing to millennials?
You won't be alone out ...
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Marketing Podcasts: 11 Resources Worth Listening To (+ a bonus)
How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data.
The total number of active podcasts shows is currently over 550,000, as Apple confirmed at ...
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Automatic Post Promotion: Facebook’s Boost Post Button on Steroids ($600 Experiment Included)
How many posts did you boost today on Facebook? Your latest, epic, blog content, that irresistible teaser for your upcoming webinar, a funny video-tutorial...what else?
It's easy, isn't it? Just a ...
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Startups on Instagram: How to Grow from Rookie to Unicorn (With 10 Examples to Copy)
Are you a startup? Have you just received funding and need to scale fast?
Are you starting out and looking for ways to put your name out there into the world?
Instagram is a perfect way to ...
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Facebook Ad Transparency Tool: What It Can and Can’t Do
So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both ...
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We Analyzed 752,626 Facebook Ads, and Here’s What We Learned (2018 Update)
In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.
Today — nearly three years ...
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The Ultimate Copywriting Tool: The Wheel of Copy
Copywriting is an essential skill for anyone with an online presence these days.
Ironically for some, writing one clear sentence that gets their message “just right” can be as difficult as writing ...
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