Facebook Advertising Optimization Tool
Most people think of Facebook ads as a tool for consumer sales and branding, whether it's to sell new shoes, a new speaker system, or a great new app.
But they’re just as effective for Business to ...
Read More
Our six-week experiment is over. We’ve shown you just how easy it is to start an e-commerce company and advertise to thousands of people.
We’ve also shown you our process for improving ads, where ...
Read More
Our Facebook Ads Business Experiment is almost done, and we’ve come a long way. It’s time to share some of the lessons we’ve learned, and the results of our work.
We’re breaking down our final ...
Read More
Everyone knows they should be A/B testing.
Except most actually shouldn’t.
Sure, making a few tiny changes that result in big conversion lifts sound nice. But those flash in the pan results ...
Read More
The first flush of starting a business is incredibly exciting but can just as quickly give way to frustration and doubt.
You can spend a ton of time trying to perfect a product, only to realize ...
Read More
We’ve all been there. THIS campaign is gold. The headline is irresistible. Ad copy clever. You’ve spent hours fine-tuning the image selection. And yet… The click-rate is atrocious. Traffic ...
Read More
In the not too distant past, if a retailer wanted to advertise a big sale, it required a carefully coordinated, costly, cross-channel campaign to reach people with TV ads, newspapers, direct mail, or ...
Read More
What if I told you that the most important element of your Kickstarter campaign isn't your prototype?
On the all-or-nothing platform of Kickstarter, spending money on Facebook advertisements ...
Read More
A lot of times when businesses and marketers are developing or researching strategies to improve their ad campaigns, most resources will focus on new features, cutting-edge strategies, and the ...
Read More
Google AdWords was one of the great coups of modern advertising. Over 90% of people in the U.S. and EU use Google to search for things. By choosing the right keywords to advertise against, companies ...
Read More