Facebook recently hit the two billion monthly active users mark, and is now one of the largest online advertising platforms with over six million advertisers spending $10 billion every quarter between ...
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Facebook Advertising Optimization Tool
3 Comments Ana Gotter
    Facebook recently hit the two billion monthly active users mark, and is now one of the largest online advertising platforms with over six million advertisers spending $10 billion every quarter between ...
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5 Comments Tory Wenger
    Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation - and that is the ability to A/B test their creatives. 
Dynamic Creative is Facebook’s way of ...
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17 Comments Guest Post
    Facebook is one of the best places for your business to be.
The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also ...
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16 Comments Animalz
    The new year has arrived and with it new marketing goals and a new motivation to step up your company's social media advertising.
And when those big goals come up, you want to put the most ...
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4 Comments Ana Gotter
    When you’re creating your ads and go to edit placements, you’ll see several different placement heads. Facebook, Instagram, Messenger, and Audience Network.
The first three are pretty much ...
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3 Comments Animalz
    Millennial women—one of the top targets for fashion and beauty marketing—are bombarded with Facebook ads.
That's why it's important for your ad to stand out amongst all the faces and color people ...
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27 Comments Animalz
    There are over 3 million advertisers on Facebook. It's a good bet that at least a handful of them are your competitors.
When it comes to making a standout ad, it's not enough to get the copy and ...
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4 Comments Animalz
    It's that time of year again when your Facebook feed starts to fill up with Halloween reminders.
But Halloween isn't just about dressing up and eating candy. It's also about attracting new ...
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5 Comments Animalz
    Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few ...
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9 Comments Animalz
    More and more people are turning to the internet for health and wellness advice, including products and general information.
Back in 2014, Pew Research Center reported that 93% of Americans have ...
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