When creating Facebook ads, most of the creative has to fit within certain limitations.
For example, the image has to be a set ratio and size, and if the headline, or the link description, are too ...
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Automatic Post Promotion: Facebook’s Boost Post Button on Steroids ($600 Experiment Included)
How many posts did you boost today on Facebook? Your latest, epic, blog content, that irresistible teaser for your upcoming webinar, a funny video-tutorial...what else?
It's easy, isn't it? Just a ...
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Facebook Ad Transparency Tool: What It Can and Can’t Do
So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both ...
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Facebook Ads Bidding in 2018: Everything You Need to Know (…Supported by Data)
Facebook ads bidding has a huge effect on your ad results.
If you want to beat your competitors in the Facebook ads race, it’s not just the shiny ad design and powerful copywriting that you need to ...
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We Analyzed 752,626 Facebook Ads, and Here’s What We Learned (2018 Update)
In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.
Today — nearly three years ...
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3 Ways To Connect Audiences From AdWords to Facebook For Better Conversions
Finding customers isn’t the problem.
Not when there are multiple billions on Facebook and Google each day.
Finding customers is easy.
It’s harder to make them want to buy from you. ...
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Facebook Ads Scrutinized: The Top & Flop Ads We Saw On Social Media (in March)
In the last few days, the eyes of a few million people all around the world were focused on Facebook while the social media platform CEO, Mark Zuckerberg, stood more than 10 hours before the line of ...
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Tips for Creating Amazing Facebook Canvas Ads in 2018
Want to up your Facebook game? Facebook Canvas is a great way to do it.
Competition for user attention is stiff on Facebook, so brands need to be using every tool in their arsenal to be standing ...
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7 Best Free Photo Editing Apps For Marketers
Photo editing tools are becoming essential as the quality of social media images escalates. Customers want to see ads that are aesthetically pleasing and fit in with the rest of their highly visual ...
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Facebook Live Ads: Everything You Need to Know
In my book, there are two things that make Facebook Ads the greatest PPC system available to us at this point in time.
The outstanding targeting system, with all the different options available to ...
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