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You are here: Home / Blog / Archives for Digital Advertising

7 Brands Killing it on TikTok That You Need to See

September 14, 2020 Leave a Comment Ana Gotter

TikTok is the viral video sensation sweeping the nation, and it's like 2020's version of 2017's Snapchat. It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most ...
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Facebook and Google Ad Tracking: a Beginning to End Guide

September 9, 2020 Leave a Comment Brad Smith

Your digital advertising effort is not producing results and you can't figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking. In 2019, marketers spent a ...
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Google Ads Quality Score: How To Raise It & Lower Your Costs

September 7, 2020 4 Comments Animalz

As an advertiser, one of your top goals is reaching your target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads ...
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Viral Marketing: What It Is And How To Make It Work for You

August 12, 2020 Leave a Comment Animalz

Viral marketing is when a business’s content catches user interest to such a high degree that it is widely spread by the general public. Just as memes or videos sometimes take off and go viral, ...
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Google Search Algorithm 2020 Update – Secrets Revealed

August 10, 2020 Leave a Comment Brad Smith

When Google makes a change to the Google Search algorithm, especially a core update that will fundamentally impact the SERPs, webmasters fear the worst. The new Google core algorithm update in May ...
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How to Optimize WooCommerce Google Shopping Ads

August 6, 2020 Leave a Comment Brad Smith

With a majority of consumers moving online for their shopping (66% prefer it to brick-and-mortar), it’s a better time than ever to have a WooCommerce store. But it’s a challenge to reach ...
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Marketing Psychology: 6 Principles That Influence Consumer Behavior

July 9, 2020 2 Comments Animalz

Every advertiser and marketer wants to know what makes their customers tick. Why do they choose some products over others, and how can you get them to purchase from you instead of another company? The ...
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Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020

June 22, 2020 6 Comments Brad Smith

Some marketers think the humble banner ad is a thing of the past. But savvy digital marketers who know better are taking advantage. Experts predict that programmatic display ad spend alone will ...
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Google Shopping Categories: How to Boost your eCommerce Ads Results

June 16, 2020 6 Comments Brad Smith

Google Shopping categories function like the keywords in a Google Ads Search campaign and will control if your ads show up for relevant searches. So they're pretty damn important. In this article, ...
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24 Free or Inexpensive Digital Marketing Tools to Drive Success in 2020

June 10, 2020 22 Comments Animalz

Hundreds of marketing tools exist to help your business from every possible angle: they help with researching your market niche, creating high-quality content, reviewing campaign analytics, and much ...
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