If you’re reading this and you landed here starting with a Google search it means only one thing: you’re looking for the best. The best tool to make Facebook advertising easy (AdEspresso) the best -and free- Social Media Marketing blog (this) and the most accurate selection of the best marketing podcasts.
We know you’re always looking for new ways to improve and soak up value to help your business. Whether it’s through blogs, courses, webinars, conferences, or the booming world of podcasts, you want to find ways to be informed. But it’s hard to know who’s going to offer you the best advice that’s most relevant to your interests—especially online where anyone can upload a podcast with the push of a button.
Even when you narrow the search down to just “marketing” or “e-commerce,” you’re still confronted with an array of choices. There’s no way to tell what’s worth your time— it might take ten, fifteen, or even thirty minutes of listening before you know just how much you’re getting out of the discussion.
But you don’t have time; you have campaigns to create and ads to run! So we answered the big question: Who’s worth listening to?
Here, we give you the breakdown of which podcasts are best for Facebook marketers of all different stripes.
Whether you’re running a small business looking to pick up new advertising strategies, or you want to dive into case studies with the people who’ve done it all and seen it all, there’s a podcast for you.
I want people to get that you have to test different things. There is no right or wrong way when it comes to putting your Facebook ad strategy together from an offer standpoint.” —Rick Mulready with Amy Porterfield
Each weekly episode of Online Marketing Made Easy is a deep dive into a new topic, presented by always-engaging Amy Porterfield.
Amy Porterfield is the co-author of Facebook Marketing for Dummies, so she knows what she’s talking about. After running online marketing for big corporations like Harley Davidson and working with Peak Performance Coach Tony Robbins, she turned her expertise into a consulting business.
Online Marketing Made Easy is a podcast specifically aimed at small businesses. Amy Porterfield also runs online courses and webinars on Facebook, video, and social marketing, content creation, and lead generation.
But if you don’t have time for all that, her podcast goes deep into the specifics and offers you all the best insights and takeaways from her books and classes, straight to your podcast feed.
Start with these great episodes:
- #110: Beating Facebook’s Algorithm – and More Facebook Ad Tips
- #117: The Lowdown on Facebook Ad Retargeting
- #127: How to Organize & Analyze Your Facebook Ads
- #146: 3 Types of Facebook Groups: How to Use Them to Strengthen Your Impact, Leadership, and Profits (Part 1)
Perfect for: Small businesses. You get all the benefits of an expert-led webinar but for free.
The first step that people have to take is you’ve got to build a home base. There’s got to be a place, when you’re involved in the social media channels, where you refer people… You’ve got to build a place in cyberspace that you own and control.” —Michael Hyatt with Rick Mulready
Rick Mulready is undoubtingly a Facebook ads guy. His first podcast, Inside Social Media, which features interviews with guests who do social and marketing at big organizations like NASA, GE, and Taco Bell, is still a “must go” resource for Social Media Marketers. The 2017 version of ISM, called The Art of Paid Traffic, is even more impressive.
Curious about how Whole Foods masters Pinterest? How Nickelodeon connects with their customers online? Inside Social Media provides you with case studies that inspire. Rick Mulready breaks them down and provides actionable insights geared to his small business and startup listeners.
The Art of Paid Traffic podcast is all about the different ways you can use paid traffic to grow your business. Being a Facebook ads guy, of course, Mulready and his guests talk about Facebook ads. But they also cover everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists… You name it, if it has to do with using paid traffic to grow your business, here you’ll hear tips and strategies for doing it better.
And the experts? The Top of the Tops! If you don’t believe us, just click on the links below (the last is the best!).
Episodes to check out (of both ISM and AOPT):
- #93: Case Study: 4-Step Facebook Ads Strategy for Local Business Growth
- #052: Facebook Advertising – How to Create a Profitable, Automated System of Leads & Sales
- #96: Lessons from Over $2M Spent on Facebook Lead Ads (this is not to be missed!!)
Listen for: In-depth case studies with the people who do it best at the highest levels.
This podcast is your official pink permission slip to run your business and your career exactly the way you think you should.” —Sonia Simone
Host Sonia Simone is the co-founder and Chief Content Officer of Rainmaker Digital, and her expertise applies to marketers, bloggers, business owners, and entrepreneurs of all stripes.
Her short episodes (around the 15-minute mark) are always fun and outside-the-box. Sonia Simone approaches the world of online marketing by looking at the intersections. Facebook, email, multimedia content—it’s all woven together into a cohesive experience for the customer.
If you’re looking for a creative spark in your podcast feed, Confessions of a Pink-Haired Marketer will offer a fresh perspective through interviews with artists and creative types, as well as straight-up advice for the Facebook marketer.
Check out these episodes:
- What Happens at the Crossroads of Content and Social Media
- The Difference Between B2B and B2C Marketing (and Other Questions)
- But Facebook Doesn’t Work For … (waily waily) (hint: It does work, you just need to know how!)
Ideal for: Motivation and inspiration. This podcast will help you look at Facebook marketing from a more creative point of view.
I think deep down a lot of us don’t even know enough to scratch the surface… There’s so much more than hitting a boost post button.” —Tyler Anderson
If it’s high-energy interviews you want, Social Media Social Hour has you covered with weekly turns from the best and brightest in the social media marketing fields.
Hosted by Tyler Anderson, founder, and CEO of Casual Fridays and Executive Producer of Social Media Day San Diego, Anderson’s interviews are always full steam ahead. With 14 years in the digital marketing space, he’s got the expertise to pack every episode with actionable insights and strategies.
Tyler Anderson’s conversational approach, coupled with his ability to blend both big picture and micro-scale narratives make this a must-listen podcast.
Good Facebook-centric episodes to start off on are:
- How to Create B2B Facebook Ad Campaigns That Convert
- Facebook Ad Targeting: What Marketers Need To Know To Do It Right
- How Facebook’s News Feed Algorithm Works
Listen for: Interviews and case studies packed with insight. This podcast will make you want to hit the ground running the second it ends.
Live video is like community development on steroids.” —Mike Stelzner
SocialPros Podcast has a vast archive of over 250 episodes in the bank and offers you exclusive interviews with social media managers at brands such as IBM, Dell, and ESPN.
The weekly shows go beyond the case study dissection; they get into social media stats and discussions of innovative strategies to deal with the ever-changing policies and effectiveness of social platforms.
Far from being inaccessible or hard-to-reach, SocialPros Podcast lives up to their tagline and gets down to the “real work” with the real people who are doing it. Hosted by Jay Baer, President of Convince and Convert, and Adam Brown, Executive Strategist at Salesforce Marketing Cloud, this podcast also lives up to its name. These guys are real pros.
Facebook-Centric episodes worth checking out include:
- Should Marketers Start to Use Twitter Like Facebook
- Why This Brand Gets 15-Fold Engagement on Facebook Live Video
- How B2B Companies Can Rock FB Live Video
Perfect for: Someone who wants to peruse the archives for engaging interviews on every topic in the social media marketing field.
We like to bring you on the journey with us, take you behind the curtain on what we’re doing.” —Molly Pittman, Keith Krance, and Ralph Burns
If you’re really focused on paid traffic growth on Facebook, there is an entire podcast, just for you. Perpetual Traffic is an invaluable resource for keeping up to date on Facebook’s ever-shifting ad features and how to make the most of them.
Hosts Molly Pittman of Digital Marker, and Keith Krance and Ralph Burns of Dominate Web Media, are here to help with transcripts, slideshows, and podcast episodes that are overflowing with advice. These episodes can run longer, even up to an hour, but Molly, Keith, and Ralph take that time to walk you through their own experiments and really follow up the topics that they pick.
This is really a one-stop shop for all of your Facebook marketing needs.
The most comprehensive, recent episodes include:
- Episode 80: Facebook Messenger Ads: Everything You Need to Know
- Episode 79: 3 Ways to Sell with Facebook Paid Traffic in 2017
- Episode 73: 3 Ways to Use the Facebook Pixel to Create High Converting Ad Campaigns
Great for: Someone with a narrow focus on paid traffic growth, or anyone who just wants to get better at it.
Social media is a key marketing tactic of an overall inbound marketing strategy. “—Neil Brown
What’s inbound marketing, you ask? Find out with Inbound Marketing Today. Learn how you can develop a robust marketing strategy that includes Facebook, blogs, SEO, video, events—anything that pulls people in.
Inbound Marketing Today is hosted by Neil Brown, Principal + Creative Director of Brown Creative Group, which is a leading web design and marketing agency. Episodes are short, around 10 minutes, and Neil Brown’s style is straight to the point. Very accessible for beginners.
Neil Brown has worked with all kinds of small businesses as a consultant and a designer, and his focus on inbound marketing will surely help you round out your strategy. But with special episodes on topics like web security, Facebook Live, and holiday marketing, this podcast is especially great for the Jack-of-All-Trades.
Good episodes to start with are:
- Episode 39: How To Use Facebook Live For Your Business
- Episode 28: How To Increase Website Conversions With Retargeting Ads
- Episode 23: 6 Effective Time Management Strategies for Social Media Marketing
Listen for: Straight and to-the-point advice in short, digestible episodes.
What differentiates an effective social media campaign from a very effective and really successful campaign is the outreach element.” —Daniel Rowles
With episodes ranging from 15 to 30 minutes, the Digital Marketing Podcast from Target Internet is a great way to quickly dive into SEO and content marketing.
The host is Daniel Rowles, CEO & Lead Trainer of Target Internet, a content marketing consultancy. With over 19 years of experience in content marketing, Daniel Rowles has seen and done it all. He knows who the landscape has changed over time, and he’s always on top of future trends in SEO, email marketing, and social media ad targeting.
If you’re looking to really understand how search engines work and pick up all sorts of tips for Facebook, social, and content marketing, give this one a listen.
Great Facebook and social-focused episodes to get you started:
- How to get Social Media buy-in from your organization
- Disrupting Ad Targeting Techniques
- How to Maximize Your Facebook Reach
- Quick Guide to Effective Social Media Outreach
Listen if: You want to understand the entire landscape of digital marketing and how your business fits into it.
“Getting the Like is easy. It”s a light action. Anything else requires trust.” —John Loomer
Husband, dad and baseball coach to three boys. Brewers fan and baseball stats nerd. Entrepreneur, business owner, accidental marketer and Facebook ads geek. This is how Jon Loomer introduces himself in the looooong “about” section of his website. We can add that he is entertaining (yes he is), down to heart and inspirational. But what matters the most, is his deep knowledge of Facebook advertising. And we’re talking about “working knowledge,” a ton of actionable tips and techniques that he shares with his followers since 2015.
If you’re looking for the best ways to improve and optimize your Facebook advertising, listening to this podcast is a “must.”
The episodes last from 10 to 40 minutes, and cover all the questions you might have, from how to create a Facebook ads Funnell, to the best practice for using videos in your ads, or the smartest strategies to build Audience, generate leads and turn them into conversions.
And just in case you are wondering… nope, Pubcast is not a typo! The rule of Jon Loomer’s podcast, in fact, is that the show goes live from a virtual pub and the guests have to drink beer while discussing Facebook ads.
It’s not easy to pick the best episodes because they’re all interesting. We’d suggest these 3 to get you started:
- A Balance Between Simplification and Complication
- Automated Rules and More with Andrew Foxwell
- The Podcast With No Name (May 22, 2012) Jon’s first podcast, worth to listen to notice how much everything changed, on Social Media, in just 5 years!
Listen if: You want to learn from the top experts while feeling like you’re chatting with your buddy at the pub.
When you’re marketing and you’re doing a lot of stuff, you’ve gotta take care of yourself.” —Traci Reuter and Dawn Marrs Ortiz
Ok, I know what you are thinking. “SMM Happy hour finished broadcasting a year ago! Isn’t it quite a bit dated, Andrew?”. Yes, you’re right, but there’s a couple of reason for including as a +1 in our Top 9.
First of all is one of the podcasts loved by Paul Fairbrother, the soul of our AdEspresso University Facebook Group -and one of the most brilliant Facebook ad strategists on the market. Second, it is really good stuff!
Whether you’re a small business owner or an early stage entrepreneur, their discussions are fun and substantive at the same time. These hosts meet you at your level, wherever that may be. So, if you’re looking for something cheery and banter-filled, Social Media Marketing Happy Hour hosted by Traci Reuter of Divine Social and Dawn Marrs Ortiz of Marrs Marketing is the podcast for you.
For example, in their episode “Why A Cookie Cutter Approach Doesn’t Work,” Traci and Dawn get real about template services and other “cookie cutter” systems. They explain exactly why they’re tempting, when they can work, and how they can go wrong. By the end of the episode, you feel like you have a solid understanding of the whole topic, and you’re ready to take on anything.
Top Facebook-focused episodes:
Great for: Fun, insightful conversation that doesn’t feel like work to listen to.
There’s a podcast for that…
No matter what stage you’re at in career, or what problem you’re trying to tackle, there’s a podcast out there that will help you out.
iTunes and all your podcasts apps are overflowing with good advice from talented people who want to share what they’ve learned. It just takes a little bit of research, and then you’re off and running with the right podcast to help you boost that next campaign, dive into a brand new topic, or find a little bit of inspiration.
What do you recommend? Did we leave any great podcasts out?