Facebook Advertising Optimization Tool
We're taught that positivity breeds positivity. “Believe in yourself” wouldn't be a popular saying if people thought that negativity leads to success.
But negative emotions can also drive people to ...
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Writing great Facebook ad copy, like writing great books (or blog posts), is a craft.
David Ogilvy was considered a master of his craft. He understood before anyone else the importance of writing a ...
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Memes are one of the greatest symbols of social media.
They're edgy. They're funny. They're easy to iterate on, and every week, a new one pops up.
But despite their popularity, it seems like ...
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When you've mastered lead generation on Facebook, it feels like you're firing on all cylinders. You have eBooks, free tools, surveys, all types of lead magnets going out. You have traffic and ...
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You put in the hard work to conquer your Facebook ads.
You've A/B tested, figured out your target audiences, mastered lead generation, and you can finally run successful campaigns without a ...
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It's easy to hear the phrase “native advertising” and think, “Psh.”
Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and ...
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Even after all the giving of the holiday season is over, there are still consumers on the hunt for new things to buy. Maybe they have cash or gift cards that they're itching to spend, or maybe they're ...
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AdEspresso is big on great Facebook ads. That's why we have a gallery of examples, and why we are constantly analyzing ads to find out what works and what doesn't.
We know that good Facebook ads ...
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Even at AdEspresso, we can't think about Facebook and Instagram ads all the time. But we are always thinking about how to reach new customers and grow your business.
So when Apple revealed their ...
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We like to have fun with our designs here at AdEspresso. But that doesn't mean we don't take design seriously.
Great design is integral to the AdEspresso experience. We want people to enjoy our ...
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