This was meant to be a very serious corporate post about today’s announcement of the Wind Business Factor winner, but considering it’s 2:40 am and I’m writing this post from a hotel room in Rome, you should have a clear idea why I don’t really feel like boring you with something too formal.
Let’s start from the beginning … it’s been a hell of a day ! The alarm clock was set for its usual 6am time, as it has been for the last two months, but don’t worry it’s not only for work but mainly because of our new hire, Gala (we’ll talk more about her soon), who needs to be taken for a walk on the street at that time. Anyway, the extra work-hours in the morning are not so bad, you know … no phone ringing or annoying coworkers at that time.
The morning went by quickly as we finished packing up for TechCrunch Italy, with our train departure scheduled for 13:00. By 11:30 we still didn’t have all the material printed and at 12:00 our main attraction for the show, “The Pitch TV”, blew an engine. The Pitch TV is an ultra cool arduino TV we built to showcase our pitch. It consists of a printed roll of paper mounted inside of a LCD TV and controlled by an Apple TV remote control that activates 4 motors, which move the paper from one slide to another. Without an engine it was unusable. We had some spare parts, but they were all at home … and at the same time the engine blew, two underground trains collided, which blocked public transport, making it impossible to reach the much needed spare parts. The TV was gone, damnit !
Once we had packed up everything, and by everything I mean tons of stuff, we rushed to the Central Station and while waiting for the train we received the great news … AdEspresso won the Wind Business Factor startup competition ! It’s a great honor, we were chosen as the winner amongst more than 80 participants, and in the final round the three other finalist startups were really great. The winner was selected by a panel of top Italian VC and Angel investors … the whole team was ecstatic! All we wanted to do was to rush out of the train to respond to all the emails we had received and blog about the victory, BUT …
Unfortunately our bad luck with public transportation was not finished yet … it seems crazy but the train in front of ours hit a herd of sheep and blocked the high speed railway … resulting in a 2 hour delay ! When we finally got to Rome we were exhausted and only had the strength for a quick sushi break and after dinner we went live with the new website and this blog.
That’s all … what a day, guys … lots of bad luck but the victory at Wind Business Factor was worth it, we really want to thank all of the WBF team: Criscia, Annalisa, Andrea and Marco Magnocavallo, our mentor. these guys are simply amazing and they were super supportive and helpful during the whole competition!