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MultiProduct Ads, Multiple Goal Tracking, Comment Moderation… Check out what’s new in AdEspresso

March 3, 2015 8 Comments Massimo Chieruzzi

Facebook ads based rule optimization

In the first two months of 2015, we've worked round-the-clock to make AdEspresso the best Facebook Ad Manager there is. The team has done a great job adding so many new features to make your ...
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5 Tips To Increase Conversions Through Facebook Video Ads

February 19, 2015 23 Comments Dan Virgillito

It’s something that hangs heavy over your head. You’ve got a great reach on Facebook. You’ve done well to build an audience and get them to engage with your content. It is so satisfying to see this ...
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Facebook Ads: What you missed in 2014 & what’s coming in 2015

January 13, 2015 6 Comments Massimo Chieruzzi

Facebook Ads 2014 2015

2014 was an exciting year for marketers using Facebook Advertising -- but a tough one. While lots of features have been added to get more from Facebook Ads, certain limitations were also introduced in ...
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7 counterintuitive things we avoided doing to grow 10X in a year

December 17, 2014 23 Comments Armando Biondi

Lots of people have been asking what it takes to grow a company 10X in a single year. With AdEspresso, we recently hit $5M in platform revenue, up from just $500k twelve months ago, so I can tell you ...
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Facebook Introduces Mobile Geo-Fencing With ‘Local Awareness Ads’

October 8, 2014 Leave a Comment Dan Virgillito

Just when you thought The Big Blue lifted all prospects out of its ad targeting world, Facebook officially launched its new ‘Local Awareness Ads’ to help advertisers create ads targeting a hyper-local ...
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Facebook Atlas Ad Platform 2.0 – What Does It Mean For Advertisers?

September 29, 2014 2 Comments Dan Virgillito

Is your website ad measurement the right fit for the audience you want to attract? Facebook urges you to do more than simply nod and agree. Really think about it. What are the specific ad ...
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Want to Stop Facebook From Sharing Your Browser History? Know the Facts

August 26, 2014 Leave a Comment Nikita Patel

If you’re an avid Facebook user, chances are you’ve heard a thing or two about Facebook sharing your browsing history -- and you may be thinking the worst. Is Facebook stealing your data? Are they ...
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Don’t Be an Idiot! Be an Early Mover Marketer in 6 Steps

July 23, 2014 4 Comments Massimo Chieruzzi

paid channels performances

I'm sorry, I might have exaggerated. I'm sure you're not an idiot. But, since you're reading this, the catchy title worked, didn't it? Actually, this post should have been titled something ...
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The Top 5 Facebook Advertising Mistakes You’re Making (And How to Fix Them)

April 29, 2014 1 Comment Nikita Patel

Depending on your strategy, advertising on Facebook can be a huge blessing or a huge mistake. Since it’s one of the top websites in the world, Facebook can give you access to your target audience in a ...
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Facebook Ad Bidding and Optimization

April 29, 2014 Karola Karlson

Facebook Ads Campaign Structure

...
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