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You are here: Home / Search for "landing pages"

Search Results for: landing pages

Facebook Ads Cost Benchmarks 2022 (Based on $636 million Ad Spend)

December 8, 2021 141 Comments Madis Birk

One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?” As you’ll soon see, the only true answer is “It depends.” The truth of the matter is that how ...
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10 Top Instagram Ads Mistakes Advertisers Make (and How to Avoid Them)

November 4, 2021 6 Comments Greg Sides

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The low barrier to entry for advertising on Instagram makes it tempting to create ads with minimal planning. But not all ads have an equal chance of making a mark on Instagram’s 500 million daily ...
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Why You Need a Facebook Ads Audit (Free Template)

August 25, 2021 8 Comments Ana Gotter

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If you’re like most marketers and advertisers, you closely track the performance of your Facebook Ad campaigns on a daily or weekly basis. That’s where a Facebook Ads audit template comes into ...
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7 of the Best Free Stock Video Websites for 2021

July 29, 2021 Leave a Comment Mark Quadros

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In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the ...
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A Breakdown of Facebook Ad Types

May 27, 2021 Animalz

Ads Type Domain

As you’ve seen, Facebook has a very broad offering of ad formats and ad types that can meet the needs of any business. Whenever possible, we suggest you test different ad formats and see which ones ...
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12 Facebook Ad Targeting Tips to Increase Your ROAS

May 11, 2021 2 Comments Mark Quadros

Facebook relevance score graph

Facebook ads is a game where those who know how to target their audience win. The reason is simple —better Facebook Ads targeting leads to higher conversion rates. And higher conversion rates lead ...
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What is ROAS? How to Maximize your Return on Ad Spend

April 7, 2021 1 Comment Mark Quadros

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Advertising is arguably a field for creative folk. You need a good deal of innovation and out-of-the-box thinking to stand out in today’s competitive business landscape. But marketers also need to ...
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Tools and Best Practices for A/B Testing Your Ad Copy

March 25, 2021 3 Comments Ana Gotter

We know that copy is a crucial aspect of PPC ad performance. But how do you actually create high-converting copy? While there are plenty of elements that go into great copywriting, a crucial factor in ...
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The Ultimate Guide to Facebook Split Testing in 2021

March 16, 2021 69 Comments Martha Kendall Custard

Facebook Split Testing | AdEspresso Blog

Facebook split testing is the best way to test ad efficiency. Split testing works by testing multiple iterations of the same ad. It can be a tedious process if you’re unfamiliar with the Facebook Ads ...
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Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly

January 14, 2021 166 Comments Animalz

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Trying to follow Facebook ads rules can feel like trying to hit a moving target in the dark. What can you advertise? How can you advertise it? Who are you allowed to advertise to? And once you've ...
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