Let’s be honest: Audits are not the most exciting part of social media marketing. Not by a long shot. I mean, there are spreadsheets and data and analytics tools involved. And it can all be a headache ...
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Marketing Psychology: 6 Principles That Influence Consumer Behavior
Every advertiser and marketer wants to know what makes their customers tick. Why do they choose some products over others, and how can you get them to purchase from you instead of another company? The ...
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Online Reputation Management: What It Is & Why You Need It
Your business works hard to keep your customers happy. You connect with customers one-on-one and tirelessly develop new products and features to meet customers’ needs.
But even with the best ...
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6 Tips for Marketers to Improve Crisis Communication With Their Customers
Strong crisis communication across social media marketing is essential right now.
No matter what continent you're on or the type of work you do, your world has almost certainly been turned upside ...
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The 16 Best Video Editing Apps You Must Use In 2018
Social videos are convincing, and they resonate with users; this is good news.
Many brands, however, still struggle to create high-quality, professional videos that they can share on social media ...
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The 11 Best Halloween Ads on Facebook
It's that time of year again when your Facebook feed starts to fill up with Halloween reminders.
But Halloween isn't just about dressing up and eating candy. It's also about attracting new ...
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How to Get The Most Results with Instagram Stories
Instagram stories are here, and then they’re gone.
They only last 24 hours, so if you want to get results from them, they’d better be good.
Instagram stories were one of the platform’s very ...
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How to Successfully Transfer a Facebook Campaign to Instagram
You put in the hard work to conquer your Facebook ads.
You've A/B tested, figured out your target audiences, mastered lead generation, and you can finally run successful campaigns without a ...
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How to Prepare Your Instagram for the Holidays
While it may seem like I might be jumping the gun a bit to some, the holidays are here. If you’re not ready, you want to get ready fast.
The holidays are often a period of exceptionally high ...
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