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You are here: Home / Archives for optimization

12 Facebook Ad Optimization Hacks for Massive Success in 2021

February 2, 2021 37 Comments Brad Smith

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There’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, ...
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LinkedIn Insight Tag the Ultimate Guide for Marketers

October 5, 2020 2 Comments Brad Smith

While LinkedIn is often an overlooked platform for advertising, it offers some of the best targeting options in the industry. You can create an audience based on someone’s employer, job title, ...
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Google Ads Automation Features to Save You Time and Generate Sales

September 16, 2020 5 Comments Tory Wenger

Google Ads is a great way to bring in new business and make some big money. And if you know how to take advantage of Google ads automation features it's easier than you think! Adding another ad ...
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The Simple Guide to Understand Facebook Ads Metrics (2020 Update)

January 7, 2020 4 Comments Animalz

If you want to get serious about managing your Facebook ad campaigns now it's time to figure out the Facebook Ads metrics you should be tracking in 2020. The more you’re able to successfully track ...
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4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook

January 30, 2018 17 Comments Guest Post

Facebook is one of the best places for your business to be. The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also ...
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Why You Should Run A Competitive Analysis On Facebook Ads

October 19, 2017 27 Comments Animalz

There are over 3 million advertisers on Facebook. It's a good bet that at least a handful of them are your competitors. When it comes to making a standout ad, it's not enough to get the copy and ...
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The 8 Main Different Types of Content and How to Use Them

July 5, 2017 30 Comments Ana Gotter

When you hear “content marketing,” what do you think of? If you’re like most businesses, I work with, probably blogging that’s integrated social media marketing. While blogging is extremely ...
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Why You Need To Use Facebook’s New Dynamic Mobile Install Ads Right Now

January 25, 2017 Leave a Comment Animalz

Even after all the giving of the holiday season is over, there are still consumers on the hunt for new things to buy. Maybe they have cash or gift cards that they're itching to spend, or maybe they're ...
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AdEspresso’s Conversion Secrets: What’s Wrong With Our Site?

August 17, 2016 11 Comments Tim Chard

With all the updates to our company, one of our key marketing metrics took a backseat over the last few months: conversion rate optimization. Considering how many blog posts we've created over ...
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Why Retargeting Isn’t the End All to Facebook Ads (And How to Get Cold Traffic That Is)

June 2, 2016 3 Comments Guest Post

facebook audience insight

If you go on almost any social media marketing or Facebook Ads blog, you’ll see a long list of posts focused on retargeting—how important it is, methods to retarget successfully, and how to make sales ...
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