
To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor.
This downloadable software makes it easy to oversee and edit your ad campaigns from software on ...
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To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor.
This downloadable software makes it easy to oversee and edit your ad campaigns from software on ...
Read More
20 Comments Brad Smith
Investing in a PPC platform like Google Ads can have a significant impact on your business.
In fact, according to Google, the average advertiser on their platform makes two dollars for every dollar ...
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18 Comments Brad Smith
Back in June, we put together a list of the best Google Ads Updates revealed during Google Marketing Live 2019!
Now we're looking back over the last year to cover the most significant Google Ad ...
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3 Comments Brad Smith
A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy ...
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2 Comments Brad Smith
Think of the last time you booked a trip or bought a hotel for travel: Where did you start?
If you started with a Google search, you’re not alone.
Even back in 2012, 96% of travelers started ...
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4 Comments Brad Smith
Google is the top search engine in the world when it comes to researching products and services. Any given customer researches 7-13+ times before becoming a lead or buying a product, making Google the ...
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10 Comments Brad Smith
Targeting competitor’s keywords on AdWords seems like a no-brainer. An easy way to steal your competitor’s traffic, leads, and hard-earned sales.
You simply bid on their terms and showcase why your ...
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7 Comments Brad Smith
TrueView is AdWords’ video advertising platform on YouTube, and it’s exploding.
Currently, YouTube has over 1.5 billion monthly active users. Yes, billion with a B. Those active users watch more ...
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12 Comments Brad Smith
Sometimes, writing ads for Google Adwords sucks. We all hate it.
It feels nearly impossible to fit a compelling offer into a 30-character headline or 80-character description.
To make matters ...
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2 Comments Brad Smith
You’ve set up your Google Ads account and linked it to your site. Credit card information for billing is ready to go. You've established ad groups and selected your keywords.
It’s almost time for ...
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