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You are here: Home / Archives for google AdWords

Google Ads Editor: How To Use It to Improve Your Campaigns

September 21, 2020 Leave a Comment Brad Smith

To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor. This downloadable software makes it easy to oversee and edit your ad campaigns from software on ...
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How Much Does Google Ads Cost? Here’s How To Create Your Budget

July 27, 2020 20 Comments Brad Smith

Investing in a PPC platform like Google Ads can have a significant impact on your business. In fact, according to Google, the average advertiser on their platform makes two dollars for every dollar ...
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11 Google Ads Updates to Watch in 2020

March 12, 2020 18 Comments Brad Smith

Back in June, we put together a list of the best Google Ads Updates revealed during Google Marketing Live 2019! Now we're looking back over the last year to cover the most significant Google Ad ...
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The Ultimate Google Ads Retargeting Guide

July 23, 2019 3 Comments Brad Smith

A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy ...
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Google Hotel Ads: What You Need To Start Your First Campaign Today

June 13, 2018 2 Comments Brad Smith

Think of the last time you booked a trip or bought a hotel for travel: Where did you start? If you started with a Google search, you’re not alone. Even back in 2012, 96% of travelers started ...
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Google Search and YouTube: How to Combine Both in Your Next AdWords Campaign

June 4, 2018 4 Comments Brad Smith

Google is the top search engine in the world when it comes to researching products and services. Any given customer researches 7-13+ times before becoming a lead or buying a product, making Google the ...
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AdWords Competitor Targeting: Everything You Need To Know To Do It Right

April 24, 2018 10 Comments Brad Smith

Targeting competitor’s keywords on AdWords seems like a no-brainer. An easy way to steal your competitor’s traffic, leads, and hard-earned sales. You simply bid on their terms and showcase why your ...
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TrueView AdWords’ Video Advertising on YouTube – All You Need To Know

March 26, 2018 7 Comments Brad Smith

TrueView is AdWords’ video advertising platform on YouTube, and it’s exploding. Currently, YouTube has over 1.5 billion monthly active users. Yes, billion with a B. Those active users watch more ...
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6 Adwords Copywriting Tips That Will Grab Anyone’s Attention

January 29, 2018 12 Comments Brad Smith

Sometimes, writing ads for Google Adwords sucks. We all hate it. It feels nearly impossible to fit a compelling offer into a 30-character headline or 80-character description. To make matters ...
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How To Get Your Google Ads Approved (Fast)

January 8, 2018 2 Comments Brad Smith

You’ve set up your Google Ads account and linked it to your site. Credit card information for billing is ready to go. You've established ad groups and selected your keywords. It’s almost time for ...
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