Facebook Advertising Optimization Tool
Currently, there are six different Google Ads attribution models to choose from.
For those unfamiliar with attribution modeling, this can be a headache, to say the least.
Attribution modeling ...
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Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps.
Now more than ever, customers rely on the information ...
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If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign?
And what happens to the plethora of unique searches that cross the eyes of ...
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The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes.
Google ...
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As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your ...
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When Google makes a change to the Google Search algorithm, especially a core update that will fundamentally impact the SERPs, webmasters fear the worst.
The new Google core algorithm update in May ...
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Some marketers think the humble banner ad is a thing of the past.
But savvy digital marketers who know better are taking advantage. Experts predict that programmatic display ad spend alone will ...
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Google Ads Smart Campaigns are one of the easiest ways to dip your feet in the world of PPC and digital marketing.
If you’re a busy small business owner that wants to know if Google Ads could work ...
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Google Ads help your business bring in new customers or leads through search ads, display network ads, and YouTube ads.
And it seems pretty simple...
But Google Ads can be tough to ...
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The Google Ads platform has long been touted as a great place to bring in new sales and drive leads for your business.
But we’ve all heard the horror stories along with the successes, too: Negative ...
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