Oops, you did it again!! You’ve worked on a new Facebook Ads campaign for weeks. You've spent hours crafting the perfect message and finding the best images for your ad. You've bragged with your boss, ...
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Facebook Ads Frequency: 3 Techniques to Fight It in 2018
What do you do when your Facebook ads campaigns don't perform? Let us guess. You check the Cost per Conversion (CPA) or Cost per Click. And you think you're done.
What do you do if you still don't ...
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The 7 Deadly Sins Of Ad Re-Targeting
Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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The “Frequency Sweetspot”: Making your Facebook Ads Sell
We've previousy talked about the importance of click-throughs, and how to stop their decline by adjusting the frequency of your Facebook ads. We discussed how showing your Facebook ads at the right ...
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