Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to ...
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Facebook CBO: Does It Produce Good Results? A $1,000 Experiment
If you’ve been keeping up with Facebook ads news recently, you’ve probably heard the acronym CBO (that stands for Campaign Budget Optimization) mentioned a lot.
This is because Facebook CBO is a ...
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Inside Facebook’s Campaign Budget Optimization
If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn't easy.
Unless you're a gigantic data firm with a treasure trove of information, it ...
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