Facebook Advertising Optimization Tool
Facebook split testing is the best way to test ad efficiency. Split testing works by testing multiple iterations of the same ad. It can be a tedious process if you’re unfamiliar with the Facebook Ads ...
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Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation - and that is the ability to A/B test their creatives.
Dynamic Creative is Facebook’s way of ...
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Ok, maybe the "math formula" in the title can sound a little obscure. What about:
"Why we stopped using Power Editor and started using AdEspresso to grow our agency and enhance our clients ...
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Writing great Facebook ad copy, like writing great books (or blog posts), is a craft.
David Ogilvy was considered a master of his craft. He understood before anyone else the importance of writing a ...
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If you’re new to Facebook Ads, setting up the first campaigns might seem overwhelming. There are so many different ad elements that you need to get right.
You need to make tens of decisions about ...
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