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Facebook CBO: Does It Produce Good Results? A $1,000 Experiment

August 12, 2019 2 Comments Paul Fairbrother

If you’ve been keeping up with Facebook ads news recently, you’ve probably heard the acronym CBO (that stands for Campaign Budget Optimization) mentioned a lot. This is because Facebook CBO is a ...
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Inside Facebook’s Campaign Budget Optimization

April 1, 2019 8 Comments Tory Wenger

If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn't easy. Unless you're a gigantic data firm with a treasure trove of information, it ...
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Facebook CBO: Does It Produce Good Results? A $1,000 Experiment

Inside Facebook’s Campaign Budget Optimization

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