Facebook Advertising Optimization Tool
As Instagram has become prime marketing and advertising real estate, more brands have been tempted to buy Instagram likes (and Views, Follows, Comments, Regrams. You name it; they’re all for sale) to ...
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The number of Facebook ads published every day is absurd and the budget spent by marketers on Facebook advertisements is overwhelming.
Digital Marketing experts estimate that Americans are exposed ...
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When creating a new ad campaign on Facebook one of the many things to decide on is what optimization to use for your ad delivery.
Should you go for Conversions? Landing Page Views? Link ...
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Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers.
When creating a Facebook Lookalike Audience, you can choose between a ...
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At AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you!
For this first article of the series, we’re ...
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One of the most powerful metaphors for creating social engagement on the web comes from Aesop's fable about stone soup.
In the fable, two hungry travelers with an empty pot figure out a way to turn ...
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Facebook Lead Ads are so simple. When the ad appears on your feed, you fill in your contact information without ever leaving Facebook.
In contrast, with Landing Pages, you have to go to a separate ...
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