Facebook Advertising Optimization Tool
Facebook is one of the best places for your business to be.
The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also ...
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The Virtual Summit is one of today’s most effective digital lead generation tools.
A virtual summit is a type of collaborative online event in which speakers are interviewed by a host. It’s like an ...
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We're taught that positivity breeds positivity. “Believe in yourself” wouldn't be a popular saying if people thought that negativity leads to success.
But negative emotions can also drive people to ...
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When you hear “content marketing,” what do you think of? If you’re like most businesses, I work with, probably blogging that’s integrated social media marketing.
While blogging is extremely ...
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Advertisers are constantly looking for new creative ideas to apply to Facebook Ads. And there’s a good reason for that: if people see your ads too many times, they’ll develop ad fatigue, resulting in ...
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Let's be honest with each other for a second... Digital marketing efforts, outside of the 'digital marketing' and tech space, largely suck. Go see for yourself. Pull up any B2B website. Or how about a ...
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With Facebook ads vying for attention, you're left with mere seconds to get audiences to notice your ads. In this crowded space, the key is to be memorable. In essence, your ad needs to ...
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In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
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There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is ...
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Before you get too deep in any experiment you're running, take a step back and make sure your scope isn't too narrow.
We've been running an experiment with a fake product, a landing page, and some ...
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