It’s no secret, Google search ads are getting expensive. Thanks to extreme growth in CPC, the penny clicks of days past are no more. The new Google Ads Keyword Planner can't turn back time, but it can ...
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The Complete Guide to CPC Advertising (on Google, Facebook, and Instagram)
Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC ...
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Facebook Ads Bidding in 2018: Everything You Need to Know (…Supported by Data)
Facebook ads bidding has a huge effect on your ad results.
If you want to beat your competitors in the Facebook ads race, it’s not just the shiny ad design and powerful copywriting that you need to ...
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Facebook Ads Bidding Experiment: Automatic or Manual? The Surprising Winner
When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid.
This leaves marketers wondering whether they should set a manual bid or let ...
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