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You are here: Home / Archives for cpc

Google Ads Keyword Planner: What Has Changed (And How To Use It)

May 11, 2020 25 Comments Brad Smith

It’s no secret, Google search ads are getting expensive. Thanks to extreme growth in CPC, the penny clicks of days past are no more. The new Google Ads Keyword Planner can't turn back time, but it can ...
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The Complete Guide to CPC Advertising (on Google, Facebook, and Instagram)

March 11, 2019 2 Comments Animalz

Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC ...
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Facebook Ads Bidding in 2018: Everything You Need to Know (…Supported by Data)

July 11, 2018 96 Comments Massimo Chieruzzi

Facebook ads bidding has a huge effect on your ad results. If you want to beat your competitors in the Facebook ads race, it’s not just the shiny ad design and powerful copywriting that you need to ...
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Facebook Ads Bidding Experiment: Automatic or Manual? The Surprising Winner

July 27, 2017 16 Comments Karola Karlson

When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid. This leaves marketers wondering whether they should set a manual bid or let ...
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