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You are here: Home / Archives for ad targeting

Ad Targeting: the Guide To Nail Your Facebook and Google Advertising

April 28, 2020 1 Comment Brad Smith

No matter what platform you use for your digital advertising, you will boost your results just by adjusting the ad targeting of your Facebook and/or Google ads campaigns. Paid ads can help your ...
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Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment

June 11, 2019 3 Comments Paul Fairbrother

So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer. But ...
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What Kind of Lead Magnet Should You Make?

May 20, 2019 3 Comments Animalz

Lead magnets are the incentives you offer a potential customer in exchange for their contact information. Done right, they're one of the best tools for collecting names and email addresses from ...
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Are Geo-Targeting Facebook Ads Right for Your Business?

October 11, 2017 5 Comments Animalz

Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few ...
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The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)

March 27, 2017 30 Comments Aske Christiansen

We often get asked how to find good interests to target for Facebook ad campaigns. So we’ve decided to write a super in-depth guide. But we also get asked: once you do the research and find the ...
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