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7 Brands Doing Instagram Marketing Right

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Instagram is booming right now, both with users and with the businesses trying to connect with them. Brands both big and and small have found some great success with Instagram marketing (both with content marketing and with the brand new Instagram Ads), making it a strong choice of marketing platforms for businesses and brands of all sizes.

Brands doing Instagram marketing right

Some of the brands who have had the most success with Instagram have come up with unique strategies, or strategies they customize, to fit their brand. For inspiration on how to do this for your business, we’ve got 7 examples of some of the best Instagram strategies we’ve seen. Read More

Exclusive First Look At Facebook’s New Dislike Button

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Here at AdEspresso, we are excited to give you the exclusive first look at Facebook’s new dislike button! We were given the unique opportunity to get the first glimpse of the newest (and perhaps the most talked about) feature Facebook is adding to their platform.

Whether you’re a user or a marketer (or both), this information is exciting—there are new ways users can engage and respond to each other, and there’s new engagement users can take on a business’s post or Ad.

Facebook Ads News

The dislike button isn’t quite what we expected it would be; here’s why… Read More

How to Design a Proper Landing Page A/B Test

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Scary, huh?

You’ve promised to increase that new landing page’s conversions and now everyone’s watching your hands.

And the idea seemed so simple at the time. You wanted to replicate split tests that worked for others and voila…. lift in conversions guaranteed.

But it didn’t work.

Implemented one by one, other people’s tests brought no result whatsoever.

F**k!

Design Landing Page A/B Test Read More

Social Media Marketing for Nonprofit Organizations

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Working with nonprofit organizations is something I’m very, very passionate about. I volunteer my professional services to two dog rescues as needed, and about a third of my clients are nonprofit organizations that I’m fortunate enough to help with their content marketing and social media marketing. The amount of marketing potential that lies within social media for nonprofits is huge.

There’s a ton of potential for nonprofits to market themselves successfully on multiple different platforms on social media, and several social media platforms are making it easier for nonprofits to market with them—Facebook, for example, has added a “Donate Now” CTA button, and Google Adwords has created Google Ad Grants, allowing qualifying nonprofits to run a certain amount of ads for free.

Social Media Marketing for Nonprofit Organizations

There are a large number of uses you can take advatange of when marketing your nonprofit on social media networks; you can promote the good you’re doing, increase awareness for both your cause and your organization, recruit volunteers, and start to accomplish goals (i.e., get more blood donations, dog adoptions, etc.).

Here’s a few ways you can get started and spread your wings with social media marketing for nonprofit organizations.

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4 Killer Content Promotion Methods (and Tools to Automate Them)

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Oh I bet you know this feeling so well.

You’ve slaved over that new piece of content. Tapped the keyboard so hard that your fingers began to bleed.

Finally, you hit publish and…

…there’s nothing.

The next few days brought just a trickle of traffic. But that breakthrough you were hoping for didn’t happen.

F**k!

And all for a very simple reason – poor or even lack of promotion.

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How We Really Make Decisions (According to Research)

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Note: We’re expanding the topics we’re covering on AdEspresso. From now on you can expect us talking not only about Facebook ads but also discuss other topics you are hugely interested in.

The first of them is conversion rate optimization.

And to kick it off we decided to look at some traits of human behavior to see how they affect our buying choices and how to use this knowledge in improving conversions.

Like decision making, for instance.

Because, you know, turns out we’re not that great at making decisions after all.

Make Decisions According to Research

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From 0 to $1.2M RunRate (and profitability!) in just 5 quarters. 9 lessons learned in creating an impossible company

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This is one of the most difficult posts I’ve written to date. Seriously. Sooo many  things I’d want to stuff in here. But, you know: it’s as much about what you put in, as it’s about what you leave out. So I’ll leave out how this has been an impossible company from pretty much the beginning, for a whole bunch of reasons. AdEspresso shouldn’t have existed. Period. Because according to lots of people, it’s impossible to make the switch from a service-oriented team to a product-oriented team. If you ever did it, investors don’t put money in something even remotely connected to the AdTech space anymore, so it’s impossible to raise funding.

mission-impossible
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