Facebook & Google Ads Blog

Nobody is Converting on Your AdWords Ads. Here’s Why and How To Fix It Today

April 9, 2018 11 Comments Brad Smith

Google AdWords conversion rate keeps you awake at night? You’re not alone!

The average conversion rate on the AdWords search network is just below 4%. How about for the display network? It’s less than 1%.

Even if you’re a master copywriter, it’s not going to guarantee you sales.

If nobody is converting on your AdWords ads, it’s likely due to a combination of key factors.

There probably isn’t a simple “quick fix” or “growth hack” that you can implement to suddenly see results.

But there’s something you can do. Right now.

4 Strategies to Create Facebook Contests That Will Boost Your Business in 2018

March 27, 2018 2 Comments Animalz

Facebook contests are a great way to interact with your audience, bring attention to your brand, and create some organic engagement.

More than 80 percent of marketers believe that contests and other forms of interactive content have the power to capture viewers’ attention better than static posts.

A single Facebook contest has the power to boost your business in a multitude of ways.

In this post, we’ll break down the basics of Facebook contests, including what to think through before getting started and how to develop specific strategies to help you throughout.

We’ll also provide examples to help you brainstorm your own targeted and creative Facebook contests ideas.

Are you ready to win?

TrueView AdWords’ Video Advertising on YouTube – All You Need To Know

March 26, 2018 7 Comments Brad Smith

TrueView is AdWords’ video advertising platform on YouTube, and it’s exploding.

Currently, YouTube has over 1.5 billion monthly active users. Yes, billion with a B. Those active users watch more than one hour every single day, too.

That level of engagement is virtually unheard of for an advertising-friendly platform.

Now is the time to set up an AdWords campaign with YouTube video.

AdWords is a tried and true platform for most PPC marketers. Everyone is taking advantage of AdWords search and display network and might be leaving TrueView on the backburner.

Don’t make the same mistake!

Here’s how to create your first TrueView campaign with YouTube video to capitalize on the massive engagement it has today.

7 Best Free Photo Editing Apps For Marketers

March 14, 2018 44 Comments Animalz

Photo editing tools are becoming essential as the quality of social media images escalates. Customers want to see ads that are aesthetically pleasing and fit in with the rest of their highly visual feeds.

That means you need to produce high-quality posts for your Facebook and Instagram campaigns.

But what if you don’t have an art department or your budget for fancy software tools is minuscule or nonexistent?

Use free photo editing apps!

We’ve collected eight of the best free tools to help you convert images to black and white, correct and retouch colors, sharpen specific details, and much more.

Time to get creative!

Facebook Live Ads: Everything You Need to Know

February 20, 2018 12 Comments Ana Gotter

In my book, there are two things that make Facebook Ads the greatest PPC system available to us at this point in time.

The outstanding targeting system, with all the different options available to us and the large number of ad types and customization options we have

It didn’t take us long to realize that video ads, for example, were an incredible tool that we should all be utilizing a little more.

Users were stopping to watch them in the feed, and everyone would rather watch a thirty-second video on Facebook instead of seeing an ad that takes thirty seconds to read.

And with so many options for both video ad formats and ad placements, there’s a lot to test. Facebook live ads are one of those video options.

In this post, you’re going to learn about how to use Facebook live ads both as a marketer and a live streamer.

You Pay for AdWords Search Terms, Not Keywords. Here’s Why that Matters

February 19, 2018 7 Comments Brad Smith

Most people obsess over their AdWords keywords.

Bid $XX on “SEO Agency” and watch the leads come running on in, right?

Wrong.

Those specific keywords aren’t what you are really paying for.

More often than not, it’s also not what people are actually searching for.

And that slight difference is critical for campaign performance and your ROI.

When you aren’t paying for specific keywords, you’re at risk of paying for things you don’t want or need.

Here’s why paying for search terms matters and what you can do about it.

Seven (+1) Ways To Become A Facebook Ads Expert For Next To No Money

February 14, 2018 3 Comments Ana Gotter

Facebook recently hit the two billion monthly active users mark, and is now one of the largest online advertising platforms with over six million advertisers spending $10 billion every quarter between them.

To support this large ad spend, the Facebook Ads manager platform has evolved into an incredibly powerful tool. Along with this, however, comes ever greater complexity.

It has become increasingly difficult for beginners to break into the Facebook Ads world, and it’s becoming more expensive to learn how to do so, too.

In this blog post, we’ll outline seven high-quality sources of Facebook and online marketing training that cost little or no money.

Are you ready to become a Facebook Ads expert on a shoestring budget? Now you can.

Behind the Scenes of Facebook’s New Dynamic Creative Feature

February 13, 2018 5 Comments Tory Wenger

Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation – and that is the ability to A/B test their creatives.

Dynamic Creative is Facebook’s way of addressing that fundamental marketing need, making split testing easier and less time-consuming.

As any marketer knows, you’re only as good as your theory – and only through testing our images, headlines, and other factors can we find what truly resonates with our audience (and saves $$$ on advertising in the process).

Before Dynamic Creative’s inception, adding in variations could take hours of copying and editing, but this new addition to the Facebook arsenal makes it easier than ever.

In this guide, we’ll go over the features of this new tool, how to get the most out of it, and how you can analyze your results with ease.

5 Tools to Improve Your Copywriting That The Pros Love

January 31, 2018 5 Comments Ana Gotter

Copywriting and content marketing are both a combination of creativity and science.

You need to choose the exact right words to have a strong-sounding cadence and an immediate appeal to readers, or else they might gloss over it.

Using just the right adjectives can make a difference. Is your product “glamorous” or “sleek,” for example? At the same time, you also need to be using correct grammar, strong syntax, and a lot of strategy to shape why you’re writing and how it will get users to click.

If you want to take on some of the email copy or blogging yourself, there are several tools that you can use to improve the quality of your writing and writing strategy.

This will help you get better responses from both readers and Google, getting you more traffic and more results.

In this post, I’m going to go over my five favorite copywriting tools that my fellow copywriters and I use to clean up our copy and content quickly to improve its readability.

4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook

January 30, 2018 17 Comments Guest Post

Facebook is one of the best places for your business to be.

The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also owns. This makes it easier than ever to reach your target market.

But that also comes with a big downside: complications figuring out how to reach them and bring them back to your website.

With declining organic reach, it’s harder than ever before.

You’re competing with just about every single business in your space for attention. You need to stand out. You need to reach your audience if you want to drive traffic.

But most of the time, that isn’t enough.

You need to give them a reason to come back to your website instead of continuing to browse Facebook.

Here are four steps that the professionals use to increase website traffic through Facebook.

Academy

Nobody is Converting on Your AdWords Ads. Here’s Why and How To Fix It Today

4 Strategies to Create Facebook Contests That Will Boost Your Business in 2018

TrueView AdWords’ Video Advertising on YouTube – All You Need To Know

Facebook Live Ads: Everything You Need to Know

You Pay for AdWords Search Terms, Not Keywords. Here’s Why that Matters

Seven (+1) Ways To Become A Facebook Ads Expert For Next To No Money

Behind the Scenes of Facebook’s New Dynamic Creative Feature

Learn more

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