Facebook & Google Ads Blog

Instagram Hashtags: 8 Best Practices You Need to Know

November 12, 2018 5 Comments Ana Gotter

Instagram Hashtags are an essential part of users’ discovery journey on the platform, allowing brands to gain exposure to niche groups and specific areas of interest.

Today, hashtags are possibly even more important to Instagram marketing than Twitter marketing (where they first appeared on August 23, 2007), especially with all these new capabilities and very different character counts.

They can help you increase your reach, connect with your target audience, and even build brand awareness.

In this post, we’re going to talk about how to get the most out of your #Instagood marketing with Instagram hashtags best practices.

We’ll look at everything from how to research and select your hashtags to how to use them for maximum impact.

How to Run a Successful Low Budget Google Ads Campaign

November 8, 2018 9 Comments Brad Smith

On average, Google Ads advertisers generate two dollars for every one dollar spent.

That means the average advertiser can expect to double their money on the platform.

And while that’s compelling, there are also cases of people blowing thousands or millions of dollars in the process.

If you haven’t dived into PPC on Google Ads, it’s incredibly daunting.

Essentially, it’s gambling. It’s hoping that your investment is going to pay off rather than produce zero dollars in profit.

But the truth is:

There is no minimum budget on Google Ads!

You don’t need to risk a big budget on Google Ads to drive sales. In fact, low budget campaigns can dominate your results.

Here is how to run a successful one.

Facebook Sponsored Posts: Are They Right For Your Business?

November 6, 2018 3 Comments Ana Gotter

If you’re reading our blog, you’re almost certainly pretty familiar with Facebook Ads and how valuable they are. You choose an audience, an objective, set a bid, create an ad, and wait for the conversions to start rolling in.

Ok, it’s a little (read: lot) more complex than that, but that’s the gist.

Facebook Ads have immense potential to yield incredible profit, and thus are used to help small and large businesses alike scale, build their reputation, and sell more.

But what about Facebook Sponsored Posts?

A large number of businesses who are familiar with Facebook Ads don’t really know much about Facebook Sponsored Posts.

And if they do, there are misconceptions about what the two platforms do and what they should be used for.

We want to clear that up, so in this post, we’re going to take a look at Facebook Sponsored posts, how they’re different from your traditional Facebook Ads, and when (if ever) you should use each one.

Facebook Ads Performance: the 10 Things to Check To Boost your Results (Forever)

November 5, 2018 4 Comments Animalz

Oops, you did it again!! You’ve worked on a new Facebook Ads campaign for weeks. You’ve spent hours crafting the perfect message and finding the best images for your ad. You’ve bragged with your boss, colleagues, and even your family about the stellar Facebook ads performance you’ll achieve.

There’s excitement and anticipation when your Facebook ads campaign finally launches, but the results are a surprise. A bad one!

Hardly anyone clicks on your ad. What did you do wrong?

Why did the performance of your Facebook ads fall short of what you expected?

To help you fight back against poor ad performance, here are 10 questions that look at key aspects of your Facebook ads campaign — from start to finish — to help you get to the root cause of why your ads aren’t working.

Keep reading to find out how to solve any issues with your Facebook ads performance and create campaigns that get results every time!

What’s the Best CTA For Your Facebook Ads? (a $1,000 Experiment)

November 1, 2018 5 Comments AdEspresso Ads Specialists

The number of Facebook ads published every day is absurd and the budget spent by marketers on Facebook advertisements is overwhelming.

Digital Marketing experts estimate that Americans are exposed to around 4,000 to 10,000 advertisements per day. What do you do to NOT be just another contributor to the landfill?

While having a good design will draw attention to your Facebook ad, the CTA is what will increase conversions and convince people to click and take action.

Spending a little time crafting your Click To Action button can make a significant difference to your conversions.

But what’s the best CTA for your Facebook ads to stop people dead in their tracks and increase your clickthrough rate?

We invested $1,000 to run an experiment and find the scientific answer. And we discovered that…

10 Proven Ways to Increase Google Ads Conversions in 30 Days

October 29, 2018 6 Comments Brad Smith

The average ad spend for a Small/Medium Business on Google Ads is between $9,000 to 10,000.

So for most of us, Google Ads are too expensive to be stupid on.

If you’re going to use them, you need to be all-in on optimizing your budget and maximizing conversions.

But that’s easier said than done, right?

If the experts are to be believed, success can only happen at the hands of an expert.

I call bulls**t.

Anyone can improve their Google Ad conversions, and they can do it quickly without much (or any) technical finagling.

Here are ten ways you can improve your Google Ads conversions in the next 30 days:

The Ultimate Guide to Get Results With Social Proof Marketing

October 18, 2018 11 Comments Animalz

Social proof plays a major role in your customers’ purchase decisions.

Customers book hotels based on the reviews they read, they try new restaurants based on how many people they see inside, and they buy products based on the testimonials they’ve read.

Even when people are impressed by your products and services, they almost always look at the actions of others to guide their decision-making process.

As a marketer, when you understand how social proof works and figure out how to work it into your campaigns, it’s easier for you to inspire customers to take action.

In this guide, we’re going to take a deep dive into how social proof works and give you everything you need to create winning campaigns. using social proof in your ads.

Let’s get started!

Instagram Video Marketing: Everything You Need to Know

October 15, 2018 12 Comments Ana Gotter

When Instagram rolled out, it was all about the pictures. Now, it’s more accurate to say that it’s all about the visual. Pictures, of course, are still a staple part of the platform, but video is holding its own, too.

Videos can be shared in the newsfeed, in stories, and can be used to create high-converting ad campaigns, and each of those options has different considerations to keep in mind.

If you’re ready to maximize your impact with Instagram video marketing, this is the post for you.

We’re going to go over best practices, best strategies, and the best content to use on each individual type of Instagram post so that you get the best results on and off platform every time.

Instagram Live Video Examples That You can Use to Attract New Users

October 3, 2018 1 Comment Animalz

New features are frequently added to Instagram as a way to keep up with the evolving needs of users. This year alone, over 20 new features were released on the platform. One of the most successful features to date is Instagram Live Video.

More brands are turning to it because “live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.”

But for all the advantages of Instagram live video, it isn’t immediately clear to business users how to use it strategically to attract new users — not just interact with followers.

With more businesses using Instagram to connect with their audience you need fresh and smart ideas to stay ahead of the game.

We selected some of the best examples of how to use Instagram Live Video to attract users and keep them engaged.

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How to Run a Successful Low Budget Google Ads Campaign

Facebook Ads Performance: the 10 Things to Check To Boost your Results (Forever)

10 Proven Ways to Increase Google Ads Conversions in 30 Days

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