Facebook Advertising Optimization Tool
We like to have fun with our designs here at AdEspresso. But that doesn't mean we don't take design seriously.
Great design is integral to the AdEspresso experience. We want people to enjoy our ...
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With Facebook ads vying for attention, you're left with mere seconds to get audiences to notice your ads. In this crowded space, the key is to be memorable. In essence, your ad needs to ...
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What I’m about to show you is an ad element that will change it all. A force to be reckoned with. Almost no one is testing this (most doesn’t even know it exists) which is a shame.
It is the ...
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Hey, can you smell it? Turkey is in the oven! Thanksgiving (and Christmas, of course) are here already, and it's about time you start preparing your merry holiday campaigns.
Holidays are the prime ...
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One of the most powerful metaphors for creating social engagement on the web comes from Aesop's fable about stone soup.
In the fable, two hungry travelers with an empty pot figure out a way to turn ...
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Facebook Lead Ads are so simple. When the ad appears on your feed, you fill in your contact information without ever leaving Facebook.
In contrast, with Landing Pages, you have to go to a separate ...
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Visual content is an essential component of social media marketing. The images that we choose for our posts and our Facebook Ads say a lot about our business, so we need high quality, interesting, and ...
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Leads had long been frustrating to gather from social media ads before Facebook’s Lead Ads came along.
With mobile users being able to access a form quickly within the app (instead of having to ...
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That 'Save Time & Money' headline on your homepage is lazy-ass messaging. One of the primary reasons? It's too generic. Too clichéd. When every one of your competitors is saying the same thing on ...
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As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But... are you even targeting the right audience?
Here’s a confession: I used to be ...
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