Facebook Advertising Optimization Tool
It's easy to hear the phrase “native advertising” and think, “Psh.”
Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and ...
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There are 2 key points in the life of a content marketing campaign where many fail. The first is the beginning, where you set out to find what your audience is looking for.
The second is when you ...
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It’s easy to see the allure of content marketing, to follow the stories of the many successful startups that have used it to build an army of followers and create a renowned brand.
Like Groove HQ, ...
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With Facebook ads vying for attention, you're left with mere seconds to get audiences to notice your ads. In this crowded space, the key is to be memorable. In essence, your ad needs to ...
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What I’m about to show you is an ad element that will change it all. A force to be reckoned with. Almost no one is testing this (most doesn’t even know it exists) which is a shame.
It is the ...
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Hey, can you smell it? Turkey is in the oven! Thanksgiving (and Christmas, of course) are here already, and it's about time you start preparing your merry holiday campaigns.
Holidays are the prime ...
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Successful ad campaigns contain a string of variables.
From your ad text to your images, channel settings to audience targeting, there’s a plethora of options to get right (or screw up). And that ...
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That 'Save Time & Money' headline on your homepage is lazy-ass messaging. One of the primary reasons? It's too generic. Too clichéd. When every one of your competitors is saying the same thing on ...
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Michelle Phan, the founder of makeup subscription service Ipsy, started her entrepreneurial journey making videos demoing different makeups and showing viewers how to achieve particular ...
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In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
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