Facebook Advertising Optimization Tool
Google Ads, formerly known as Google AdWords, has changed dramatically in the last year alone.
PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those ...
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Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.
This might be confusing if you’re new to the market, but the variety of PPC ...
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How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data.
The total number of active podcasts shows is currently over 550,000, as Apple confirmed at ...
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So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both ...
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There's been a lot of talk about what a paid version of Facebook might look like and how it would affect the marketing landscape in the future.
We can get a glimpse of that by taking a look at ...
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Instagram’s latest internal figures show 25 million businesses have a profile on the network, and over 200 million users visit at least one business profile every day.
With over 500 million daily ...
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Think of the last time you booked a trip or bought a hotel for travel: Where did you start?
If you started with a Google search, you’re not alone.
Even back in 2012, 96% of travelers started ...
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With Instagram continuing to roll out exciting features and capabilities, marketers have even more room to get creative and gain a competitive edge by using the platform to run ads in 2018.
An ...
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Facebook recently hit the two billion monthly active users mark, and is now one of the largest online advertising platforms with over six million advertisers spending $10 billion every quarter between ...
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Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few ...
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