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You are here: Home / Blog / Archives for AdEspresso Experiments

Facebook Ads Bidding Experiment: Automatic or Manual? The Surprising Winner

July 27, 2017 16 Comments Karola Karlson

When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid. This leaves marketers wondering whether they should set a manual bid or let ...
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The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike

May 26, 2017 41 Comments Karola Karlson

Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers. When creating a Facebook Lookalike Audience, you can choose between a ...
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Animation vs Still Images: Which One Wins?

March 17, 2017 22 Comments Karola Karlson

Animation vs Still Images

Advertisers are constantly looking for new creative ideas to apply to Facebook Ads. And there’s a good reason for that: if people see your ads too many times, they’ll develop ad fatigue, resulting in ...
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