When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid.
This leaves marketers wondering whether they should set a manual bid or let ...
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The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike
Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers.
When creating a Facebook Lookalike Audience, you can choose between a ...
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Animation vs Still Images: Which One Wins?
Advertisers are constantly looking for new creative ideas to apply to Facebook Ads. And there’s a good reason for that: if people see your ads too many times, they’ll develop ad fatigue, resulting in ...
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