Update 4/15/2015: This post is a bit outdated, checkout our new definitive guide to Facebook Ads Split Testing instead!
Does it seem like your Facebook ads are not working? If so, don’t worry, there is a solution to help you turn around your under performing ads: split testing!
Split testing, sometimes called a/b testing, is a method by which you find out which ad headlines, body copy, images and call-to-action work best on your target audience. Read more