Facebook Advertising Optimization Tool
In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
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Your open rates decline. Click rates, falling.
‘Subscriber recency’ sets in, resulting in declining performance across the board.
So what now?
You send more email. And at first, it pays ...
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Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.
They hear that taking advantage of Instagram's over 500 million monthly active users is a great ...
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In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.
Not a day goes by without a new article, or a new opinion, about how they’re the Second ...
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Recent changes to Facebook's Newsfeed algorithm have many small businesses sweating. Friends and family are being prioritized while Page posts get buried deeper and deeper in the feed.
But the ...
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Be it summer or winter, the holiday season or the busiest time of the year, Facebook never sleeps.
Over the previous month, the social network announced a fair share of updates that are going to ...
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Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
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Let’s face it—we all want to be liked. Sometimes we want it so much we even think about “buying” Facebook likes.
We’ve said it before, and we’ll say it again: don’t do it. Buying Facebook likes is ...
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You want buyers. Not subscribers.
The trouble is, those big numbers are intoxicating. They’re seductive.
Making big numbers, become even bigger numbers, feels great. But it looks even ...
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Our six-week experiment is over. We’ve shown you just how easy it is to start an e-commerce company and advertise to thousands of people.
We’ve also shown you our process for improving ads, where ...
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