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You are here: Home / Search for "targeting"

Search Results for: targeting

Digital Advertising is Dying. Here’s 3 Ways to Resurrect It.

December 21, 2016 3 Comments Brad Smith

86% of your site visitors don’t look at ads. The problem, of course, is that people don’t feel they’re relevant. Untargeted and generic. Certainly not helpful. Even Facebook ads can be guilty, ...
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How to get powerful results with your content marketing strategy

December 12, 2016 3 Comments Guest Post

It’s easy to see the allure of content marketing, to follow the stories of the many successful startups that have used it to build an army of followers and create a renowned brand. Like Groove HQ, ...
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Low Facebook ROI? 5 Common Sense Questions to Ask Yourself

December 1, 2016 2 Comments Brad Smith

Facebook ads are tough to get right. There’s so many options – so many variables and moving pieces – that it’s easy to get lost in the minutia. Campaign results are sagging and you’re not ...
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Simplify Marketing Automation Integration by Avoiding These 9 Major Mistakes

November 10, 2016 2 Comments Guest Post

Marketing automation is considered to be an incredible tool to step up your marketing game. But you need to know how to use it to its full potential. Because if you are unable to understand how you ...
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Why ‘Message Match’ Matters: How to Reduce Facebook Ad Costs 79%

November 2, 2016 Leave a Comment Brad Smith

Successful ad campaigns contain a string of variables. From your ad text to your images, channel settings to audience targeting, there’s a plethora of options to get right (or screw up). And that ...
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Landing Pages vs Lead Ads: The $2,000 Facebook Experiment

October 21, 2016 31 Comments Tim Chard

Facebook Lead Ads are so simple. When the ad appears on your feed, you fill in your contact information without ever leaving Facebook. In contrast, with Landing Pages, you have to go to a separate ...
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AdEspresso’s Conversion Secrets: The Copywriting Tricks Our Customers Revealed

September 27, 2016 Leave a Comment Tim Chard

As you've noticed from previous posts in our series, conversion rate optimization entails a huge amount of data and testing - on almost every area of your site. Without ConversionXL's help, we'd ...
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When Brands Go Small And Succeed on Facebook -The SMB Opportunity

September 15, 2016 4 Comments Animalz

With the news that Procter & Gamble is cutting their spend on targeted Facebook ads, all eyes are on the social media platform. But Procter & Gamble isn't getting off Facebook—they're just ...
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How to Use Facebook Ads and Direct Mail to Generate More Sales Leads

September 8, 2016 Leave a Comment Brad Smith

That 'Save Time & Money' headline on your homepage is lazy-ass messaging. One of the primary reasons? It's too generic. Too clichéd. When every one of your competitors is saying the same thing on ...
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How To Turn Your Facebook Ads Disaster Into Profit Within Minutes (Over And Over Again)

August 29, 2016 3 Comments Guest Post

Do you find Facebook ad reports boring as hell? Are you tired of spending so much time optimizing your ads? Allow me to show you how you can optimize any online ad campaign on a ...
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