Stay Updated!
Click HERE to check what's going on on Instagram RIGHT NOW!
Happy Holiday season, everyone! It’s a new month, and we’ve got some exciting Instagram updates to take a look at.
In ...
Read More
Search Results for: landing pages
5 Conversion-Sabotaging Design Features to Avoid at All Costs
Great designers are hard to find. Ones who get it… who understand conversion principles and business objectives and can translate that into something beautiful that also works.
Great designers are ...
Read More
Low Facebook ROI? 5 Common Sense Questions to Ask Yourself
Facebook ads are tough to get right.
There’s so many options – so many variables and moving pieces – that it’s easy to get lost in the minutia.
Campaign results are sagging and you’re not ...
Read More
Why ‘Message Match’ Matters: How to Reduce Facebook Ad Costs 79%
Successful ad campaigns contain a string of variables.
From your ad text to your images, channel settings to audience targeting, there’s a plethora of options to get right (or screw up). And that ...
Read More
Seven Ways (4+3) to Avoid Differences in Facebook Ad Reports vs Google Analytics
Oh wow, perfect. Your Facebook ad report shows that in July, you’ve had 140 new leads signing up for your service via an ad campaign.
But wait…
Oh, Google Analytics is telling you a ...
Read More
Driving Lead Generation With Your Facebook Ads (Our 4-week Experiment – Week #3)
Before you get too deep in any experiment you're running, take a step back and make sure your scope isn't too narrow.
We've been running an experiment with a fake product, a landing page, and some ...
Read More
50 Amazing B2B Facebook Ads To Inspire You
Most people think of Facebook ads as a tool for consumer sales and branding, whether it's to sell new shoes, a new speaker system, or a great new app.
But they’re just as effective for Business to ...
Read More
How Shop Direct Got 20X ROI Off One Facebook Campaign
In the not too distant past, if a retailer wanted to advertise a big sale, it required a carefully coordinated, costly, cross-channel campaign to reach people with TV ads, newspapers, direct mail, or ...
Read More
How to Find Content Ideas Your Audience Will Love
Crazy, huh?
Even though content marketing constantly evolves and companies gain more and more confidence about their content efforts….
… marketers continue to struggle to engage their ...
Read More
Social Media Marketing for Nonprofit Organizations
Working with nonprofit organizations is something I’m very, very passionate about. I volunteer my professional services to two dog rescues as needed, and about a third of my clients are nonprofit ...
Read More