Facebook Advertising Optimization Tool
So much of marketing revolves around "testing" - whether it's your landing pages, your email sequences, your ads, or your entire website.
And with every test - with every "competition" - we want to ...
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With all the updates to our company, one of our key marketing metrics took a backseat over the last few months: conversion rate optimization.
Considering how many blog posts we've created over ...
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Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.
They hear that taking advantage of Instagram's over 500 million monthly active users is a great ...
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In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.
Not a day goes by without a new article, or a new opinion, about how they’re the Second ...
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Be it summer or winter, the holiday season or the busiest time of the year, Facebook never sleeps.
Over the previous month, the social network announced a fair share of updates that are going to ...
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Let’s face it—we all want to be liked. Sometimes we want it so much we even think about “buying” Facebook likes.
We’ve said it before, and we’ll say it again: don’t do it. Buying Facebook likes is ...
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Oh wait, sorry. Sorry, sorry, sorry. My mistake. It’s not “AdEspresso raises $20M” but “AdEspresso raises at $20M”. As in valuation, not amount raised.
We wouldn’t know what to do with that much ...
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Our six-week experiment is over. We’ve shown you just how easy it is to start an e-commerce company and advertise to thousands of people.
We’ve also shown you our process for improving ads, where ...
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The first flush of starting a business is incredibly exciting but can just as quickly give way to frustration and doubt.
You can spend a ton of time trying to perfect a product, only to realize ...
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We’ve all been there. THIS campaign is gold. The headline is irresistible. Ad copy clever. You’ve spent hours fine-tuning the image selection. And yet… The click-rate is atrocious. Traffic ...
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