The Google Network is made up of two main networks: the Search Network and the Display Network. You can choose to run ads on one of the two Networks depending on your advertising goals and on the ad type you wish to use.
When choosing the Search Network, your ads will be displayed with the actual search results on Google, other Google properties like Google Maps and Google Shopping, as well as partner sites on Google that show text ads.
When choosing the Display Network, on the other hand, your ads will be displayed on platforms and advertising methods that aren’t text-based like the Search Network. We mean platforms like YouTube, Gmail and thousands of partner sites on Google.
Learn more about Google Networks in our Google Ads Guide!
