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You are here: Home / Archives for google analytics

Google Ads Attribution Models: Which Is Right For Your Campaign?

May 11, 2021 11 Comments Brad Smith

cover illustration

Currently, there are six different Google Ads attribution models to choose from. For those unfamiliar with attribution modeling, this can be a headache, to say the least. Attribution modeling ...
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Google Analytics For Social Media: How To Setup, Track, & Measure Your Results

October 1, 2019 10 Comments Animalz

Google Analytics is your best friend for tracking marketing data from organic traffic to paid results or analyzing specific pages on your site. It’s an easy and relatively straightforward way to ...
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UTM Parameters: What They Are, Why You Need Them, and How to Use Them

May 1, 2019 4 Comments Animalz

Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world! UTM parameters are the best way ...
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Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions

February 26, 2019 9 Comments Brad Smith

Google Ads conversion tracking is limited in multiple areas. If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened. Phone calls ...
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Seven Ways (4+3) to Avoid Differences in Facebook Ad Reports vs Google Analytics

July 28, 2016 Leave a Comment Karola Karlson

Why Your Facebook Ad Stats Are Showing the Wrong Numbers

Oh wow, perfect. Your Facebook ad report shows that in July, you’ve had 140 new leads signing up for your service via an ad campaign. But wait… Oh, Google Analytics is telling you a ...
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